Internet of Things (IoT) and Future of Digital Marketing

IoT (Internet of Things) is an advanced computerization and analytics system which exploits networking, sensing, big data, and artificial intelligence technology to deliver complete systems for a product or service. It involves digital connectivity between the things using wireless communication technology to connect people, locations, and smart devices, etc. to the Internet world for sharing data.
Continue reading →

5 Successful Lead Generation Strategies to Generate and Nurture Leads

What is Lead Generation?

Lead generation is an effective marketing process to capture the user’s interest in your business product or service and convert to sales. The first stage of the sales process for any business organization is to plan a lead generation strategythat works the best. A lead generation company or lead generation agency always ready to generate inbound qualified leads and nurture sales opportunities. As we are in digital age, now a day’s mobile friendly/responsive websites and digital marketing service have become the primary source to get customers.
Continue reading →