5 successful lead generation technique for any business
A brand can start from an idea that pops into a creator’s head, a need felt strongly, or even comprehensive research. Irrespective of how the vision of a brand or a company took shape, they all enter a level playing field. Brands are not proclaimed great because of their history but because of what they go on to achieve, or more precisely how much people know of their achievements. This is where marketing steps in. The most humongous advantage of marketing apart from word of mouth, is lead generation.
Lead generation can be described as a process involved in the marketing strategy that involves stimulating and capturing interest in a product or service offered by the specific company which results in the creation of a dependable sales pipeline.
- The first stepping stone to understanding lead generation is to define a lead- A lead is defined as a person who has a piqued interest in your company’s product/service in a lucrative sense.
- Next in line, is to assert why lead generation is necessary. Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuous relationships with buyers.
- The buying process has changed, and marketers need to find new ways to reach buyers and get heard through the noise.
There are many ways that lead generation can be carried out in the present day intensely active digital market. Today, it uses advanced technologies like digital channels, and has been undergoing monumental shifts in recent years from the rise of new online and social techniques. Further, the abundance of instant online information has paved way for the influx of the ‘self-directed buyer’ whilst the emergence of innovative techniques to connect and quantify the obtained potential leads before passing them to sales have shot up exponentially. Few of the proven, tried and tested methods include –
Search engine optimization (SEO):
The immense value of SEO for businesses has always been something that most companies and brands have accepted. SEO’s make it a point to understand your target audience and the associated latest trends to boost your brand relevance and in the process, also generate leads. Any business is going to generate leads on it if it has a certain kind of credibility, this can be effectively provided by an SEO.
Pay per click advertising (PPC):
This too is an effective strategy of tapping audiences that might be interested in your line of services. This technique gives you greater control over the keywords with which you want to be associated. As the name implies you only pay when someone clicks on your link. PPC leads are of higher quality because the potential client is often searching for a specific solution.
Webinars and Video Marketing:
Video content is always more engaging and click bait worthy than its printed counterparts. It can be used to present your brand in graphical mediums, explain any complex services offered by your brand perhaps using animation-based tools or to simply introduce your team and build a feeling of familiarity. Credibility can be superiorly boosted when you could get any client to pomp about your firm and how it solved their problem. A webinar on the other hand, is the online equivalent of a seminar which has educational motives. The key to a successful webinar is to select topics that are of great interest and value to your ideal target client. Attendees of your webinars, tend to place their trust ion your abilities and develop greater conviction to go with you for their needs as time passes, provided these webinars are of assured quality.
It may sound common and routinely, but blogging is still a powerful weapon in creating a name and resounding image for a brand because a blog can draw a lot of lucrative prospects to your site when it allows you to create a wide range of keyword-flush content that can be found in the search engines with ease. Additionally, a blog can empower the existing SEO strategy of your company.
The advent of social media is something that no living breathing human is unaware of or unexposed to. As one can easily deduce that, online networking is capable of birthing the reputation and referrals associated with traditional business networking much faster and effectively than the older techniques. The core of social media marketing is that emphasis is not laid on the choice of platform but on the quality and reach of the networking you do. Obviously, the style of content present may vary greatly from platform to platform like Twitter to LinkedIn or to Facebook but, it is still about making the solid connection with the right people and engaging in productive comradery.
Overall, lead generation is a vital requirement for any business to network effectively and be capable of flourishing in the competitive business world. Many marketing departments today are found to be allocating funds towards their lead generation strategies. Companies imperatively need to find more creative ways to get recognized by customers and break through the deafening noise. Thus, optimizing your lead generation strategy could prove to be extremely worthwhile.