5 Tips to Protect Your Website from Black Hat or Negative SEO Attack
Negative SEO attack is a set of activities where a competitor or any random user applies black hat techniques to lower the website ranking. The whole process includes sophisticated link building technologies where negative links are created to attack web pages.
However, Google works hard to ensure that a user cannot get affected by any bad links. They have their own algorithm to differentiate between a self-made or foreign link.
In April 2012, they launched Penguin Algorithm to catch and penalize the excessive spammers that are using manipulative techniques to increase artificial high web rankings.
Penguin algorithm is the code name given to the algorithm which is aimed at decreasing the search engine rankings of the web that violate Google’s Webmaster guidelines.
Here are top 5 ways to protect your website from Negative SEO attack:
(i) Detection of regular link audits:
The first and foremost step that you need to take to tackle this malicious situation is the constant monitoring towards your site’s organic trafficking through Google Analytics.
(ii) Add website to Google Webmaster:
It is a tool that helps webmasters to check indexing status and optimize visibility of the websites. It helps in revising local SEO settings by checking your robots.txt file on a regular basis.
If your website is not indexed or is penalized, it immediately notifies you via email. In this way, one could react to the situation faster.
(iii) Secure the administration login:
Add additional levels to security to protect your website from getting hacked by negative hackers. It makes your SEO properties and files safe and keeps your redirects unmodified.
(iv) Using the Disavow tool:
It is the best answer to the spammers by Google’s side. Utilizing disavow tool, one can easily prevent low-quality spammy backlinks, just by clicking that ” I don’t like or trust that link, kindly doesn’t factor it into my ratings.” This denial of an association will help to protect your website reputation and is taken into consideration during web spam check-up.
(v) Avoid unhealthy backlinks and be alert:
Always remember “Prevention is better than cure”. Be alert and create back up to your files and database on a regular basis. Use tricky passwords. Avoid getting linked with unhealthy backlinks. Check the speed of the site via any tool like Pingdom.com. Keep your eye on content duplication.
Also, check social media and if you detect anyone using the profile matching your hosting company, try to remove it by reporting as spam.
Use tools like Mention.net, if you find any brand name duplication. Also, avoid sending links to penalized sites. Don’t get attached to too many sites without verification at a time, as it will take your site into suspicion.
Google itself is quite potent in extracting the negative SEO attacks. But, in some instance, there are some steps to be taken by the users to secure itself from unwanted components.
Save your time, money and extra efforts by hiring our SEO New Jersey experts to prevent your site from negative SEO attacks.