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Posted by Editor

7 Reasons Why Your Website Can Be a Game Changer for Business Marketing

Business 0

Does your business need a website? The answer is yes, in this digital age, consumer behavior has changed a lot. Gone are the days of yellow pages and telephone directories.

So you have to adapt yourself to the new trends of the customers for the fast growth of your business or industry. World Wide Web (WWW) is the new avatar.

Why you should have a website?

Because 97% of people go online to find what they want. If you want them to come to you, make yourself visible to them. 

Tell everything about you, your business. Digital advancement is the right resolution. But remember, simply having a website is not enough. It should be search engine optimized. Keep reading to find out how it can take your marketing efforts to the next level.

Why Your Small Business Needs a Website?

1.  Online search is the first choice of new generation customers

97% of customers find a local business online only. And How many searches does Google get a day? Its 3.5 billion searches every day!

If you don’t have a website, you are going to be the loser because your competitors already have it. So it makes perfect sense to invest in websites and its search engine optimization.

 

Online search

  2.  A business without a website is oblivious

If you don’t have a website, nobody will come to know about you. Customers will go to your competitors who already have ranking websites.

So your only option is to compete with them with your website to place you over and above them.

 3.  Website to assure your credibility

A website has a significant role in establishing trust in your business. It gives credentials, awards, and reviews.

It has become a regular practice to check out the reviews before making a buying decision. While positive reviews prompt one to buy something, negative reviews deter.

4.  Business owners in B2B can’t ignore website

B2B businesses especially industries and manufacturers are confident about the positive impact of digital content.

62% of the buyers are of the opinion that digital content plays a significant role in the process of final selection.

B2B Business for Website

5.  Your website tells about you in detail

People search for a company that can serve them the best. Your website describes who you are, what you can do for the visitors, how you can be contacted, and why and how you are better than others.

The website should be designed in such a way as to provide all this information without much scrolling of Web pages.

Social media is not a substitute for a website. Before stepping on social media, step on a website. Social media is subject to unpredictable fluctuations. Moreover, the volume of social media search seems to be diminishing.

6.  Small businesses owners want a website to be competitive

Why a website is important for small business?

Being a small business is not a sound reason for not having a website because you can not compete with others who have already ranked by the search engines. 

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Demand generation marketing strategy by incorporating different channels to drive qualified leads to your business.

It is a matter of your very existence to be seen with a search engine optimized website. So the amount spent for websites is a wise investment.

Even if you are money crunched, don’t wait for better cash flow to invest in some website. A website itself is a guarantee for better cash flow.

The price you advanced for the website can be retrieved within a short period.

7. A mobile-friendly website is a boon for the common man

Why you need a mobile-friendly website?

Even though you and your customers are not great computer users, mobile responsive websites have changed the whole scenario.

Browsing on websites, social media and other apps have become popular on smartphones and other mobiles. And the 4G and 5G data connections have added momentum to the search.

So mobile traffic has overtaken laptop traffic. It has been accessible to the poor as well as rich with the reduced costs of data. 

Mobile friendly web design in nj

To End With…

Boostrust in New Jersey is a web development agency with a full-fledged professional team of WordPress developers. We undertake custom website design, hosting, and maintenance at an affordable cost for startups, small businesses as well as non-profits.

If you already have a website, but not performing well, we will help you with upgrading as well as digital marketing services to rank better. You will see that the cost incurred will be coming back to you in multiples, in the form of increased ROI. We strongly recommend you check out Web Development or Digital Marketing workflows as how we do it for getting amazing results for our clients. Get in touch today to find out how we can help.

Posted by Editor

The Ultimate Guide To Design A Website In 2020 | BOOSTrust

Website designing 0

How Much Does it Cost to Build a Website for a Small Business? The Ultimate Guide for 2020

The first impression is the best impression. In the case of website design this double correct. Even before reading a single word in the copy, the first impression of the company is created. 

Do you know how? 94% of the first impression is design-driven.

What are the phases of website development?

  1. Building Rapport with the Client
  2. Information Gathering
  3. Planning
  4. Designing
  5. Accommodation of Content
  6. Development of the Website
  7. Review of the Contents
  8. Client Communication
  9. Maintenance Services

Let’s go through each of the points in detail.

1. Building Rapport with the Client

Before starting and planning the website design process, think about establishing a good relationship with the client.

So you will get a clear understanding of the scope of the project and the potential problems involved.

Better to have a checklist beforehand to make the meeting more meaningful and efficient. Good communication with the client will help you clarify the process, it will lead to happier clients and less work for you.

Website design rapport

2. Information Gathering

If you are well informed about the features and scope, goal or aim of the business or industry of your clients, the target market and many more like the audience, time and budget, eCommerce, etc., half the work is done.

So it is very important to have a free initial consultation with the potential clients to collect most information and also to tailor the project to the satisfaction of the client.

And you can explain your approach and strategies you adopt development. To go a step further, you can suggest extra features beyond the imagination of the client

web design information

3. Planning

Once you have climbed up the first two steps successfully, it is the right time for you to go to the next episode, i.e., planning – this is the most critical part of the process of website designing.

So be generous in sending your valuable time on this. it will save your money, time and effort in the long run. Remember the saying “Measure twice, cut once, Make your vision crystal clear to make your planning perfect”.

web design plan

4. Designing

This is the most critical and creative part of the website development. Start with the creation of a website wireframe with the basic elements like header, widgets, navigation, etc.

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Now you can move to a realistic mock-up with the help of programs like Photoshop. If the information you collected and the planning you did is with professional expertise, it will not be a challenge to balance form and function.

website designing

Once you finish the design at your end, discuss with your clients about their preferences for the color scheme, imagery, typography, etc. This will help you save time and effort otherwise wasted for alterations and also ensures client satisfaction.

5. Accommodation of Content

Another factor to ponder over is the excellent accommodation of the contents to be catchy. The content should be hosted in such a way to catch the attention and to prompt the viewers to act immediately.

website Accommodation

So you have to keep in mind

  • The main goal of each page
  • The action to be taken by the viewers
  • Whether the design will prompt the users to take an action
  • How the design can be translated into code

6. Development of the Website

This step involves the translation of the design to actual code. This is a lengthy process including-

  • Installation of a starter WordPress website theme
  • Installation of a WordPress backup plugin (Backup is very important because it helps revert file changes and also to move the site to the live domains/ server for launch.)
  • Translation of the design to the live site
  • Testing and optimizing

website development

7. Review of the Contents

An in-depth review of the content is essential. Either optimized the existing content or create new content.

Ask the client whether non-web content like brochures, flyers, business cards are necessary. Proofreading to check grammar, spelling, and punctuation. You can review the contents with the help of the checklist given below. Check out our content development workflows.

content review for website design

What makes a good website checklist?

  • The copyright issues of images
  • Whether it is easy to find the contact page
  • Whether tested how the site looks on various mobile devices/ browsers
  • Whether all images are optimized.
  • Whether a Favicon for the site is created
  • Whether configured the SEO Plugin
  • Whether XML site map is created
  • Whether the quality of speed is satisfactory
  • Whether WordPress Firewall is set up
  • All security settings should be turned on

8. Client Communication

Custum Website Development is a long process, so you may go silent while you work through it.

Going silent is one of the worst things you can’t do.

When there is no communication, clients will make assumptions and they tend to assume the worst. Nathan Ingram.

Nathan suggested sending a three-sentence email every Friday which say

  • This is what we did this week ( past)
  • This is where things are( Present)
  • This is what’s next ( Future) 

client communication

A simple update email once a week can go a long way to providing an excellent experience for your clients. Nathan Ingram.” Communication is not the message sent, but the communication received”. 

This saying reminds us of the need to get the skills to communicate with the non-coders of the world. It is not an easy task to communicate with non-techies, not because they are stupid, but there is a far divide to overcome. So it will take time to work.

How can we communicate effectively?

  • Translate the technical jargon in simple terms. The best way to translate is by using metaphors and analogies. The comparisons will make it easy for them to understand.
  • Be patient and calm, keep your composure. Repeat answering why questions until they are satisfied.
  • Explain how and what you are working and the problems you confront.
  • Once you deliver your points, go the extra mile to give some more input so that you can invite their options/ suggestions for improvements.

9. Maintenance Services

Your work is not over with the launch of the website. For the benefit of your clients as well as yourself, it needs to be maintained. The following actions are necessary to maintain the comfort and ease of working in the future.

website maintenance

What are the website maintenance service lists?

  • WordPress Upkeep
  • Update of themes and plugins
  • Backup and security
  • Tracking and reporting
  • Hosting
  • Website upkeep like SEO, add more content, update existing content, spam clean up, approval or replies of comments and many more.

Why should you not neglect website maintenance?

If neglected, it will end up in

  • Security problems
  • Poor user experience
  • More loading time
  • Low ranking in search engines.
  • Website Maintenance service provides technical aspects like back up updates security issues, etc.

Conclusion

Boostrust is a web development and Digital Marketing Service provider in New Jersey, Our professional website developers extend our service at an affordable price to startups, small and medium businesses anywhere, at any time. If you are looking for one, we are here for you. You can entrust your business along with the SEO services as well. We will take care of your satisfaction.

 

B2B in Digital Marketing
Posted by comsys

The Future Of Digital Marketing In B2B Lies In These Three Ideas – Forbes

blog, Business, Email Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology 0

There’s an interesting trend I’ve watched emerge in the B2B marketing world: It’s the budding relationship with digital marketing.

Every year, I ask colleagues in the technical B2B markets we serve (which are health care, life science and biotechnology) about their biggest marketing priorities of the year and what their barriers to success are, and we even dive deeply into topics like their social media presence or whether they use microsites. I do this to get a better understanding of this industry’s views and sentiments about marketing for the upcoming year and to better understand digital trends in the industry, and I compile these results into an annual report that I share with colleagues, respondents and webinar attendees.

There are a lot of tactics and takeaways one can glean from these insights. For example, this year, there’s a general consensus that no technology can overcome the need for engaging content or a well-crafted strategy, that audiences demand a more transparent digital experience and that organizations are prioritizing organic growth and driving demand for their brand.

Just a few years ago, many companies were hesitant to even dive into digital marketing tactics like paid social media advertising. And now, many of them are making investments in both the talent and technology necessary to become digital marketing mavens, and they’re all, more or less, in the same place on the digital front.

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Demand generation marketing strategy by incorporating different channels to drive qualified leads to your business.

In general, this is all good news. But I wouldn’t interpret this as a sign that the B2B industry is doing OK when it comes to digital marketing. That’s because the market’s expectation of digital excellence is far higher than what many B2B companies currently offer. B2B companies don’t just compete with one another for attention; they’re also competing with the best digital experience our audience has ever had anywhere and in any context. Just think about how easy it is to buy an airline ticket, and the experience that goes along with it: Customers can choose their seat, prepay for their Wi-Fi and earn more opportunities (points) to fly every time they fly. That’s the ease with which someone is expecting to do business with a B2B company.

Although many organizations in the B2B space are making the right kinds of investments in digital marketing infrastructure, I believe that the future of digital marketing in our industry lies in these three areas.

1. Customer Data Privacy

At our fingertips, we have access to so much quantitative information about ourselves, our health and our personal lives — something we once considered to be private. Yet people are realizing that this data is available to companies, too.

Privacy and personal data are at the center of a lot of important conversations, and they’re becoming exponentially more important. Spurred by the European Union’s General Data Protection Regulation, the U.S. is now considering its own version of data protection laws and policies. Because of this, and continued data breaches or privacy concerns with big social media channels constantly playing out in the media, people are becoming more concerned about their privacy — so much so that I think many of them may stop engaging on said social media channels.

Marketers have a responsibility to handle people’s personal data with care. As you craft your marketing strategies, keep customer data privacy top of mind. 

2. Search Engine Marketing And Optimization

Every campaign, blog post or sponsored post is competing with every other campaign, blog post or sponsored post. Our audiences are going through a content shock  — or, in other words, a content overload. And it seems that the only cure may be for them to avoid all forms of marketing. This may pose a substantial problem for organizations with a message to share. That’s why I believe that search engines are — and will remain — one of the most neutral grounds for organizations to meet their potential customers.

Companies that focus their efforts on search engine optimization can provide relevant information to their customers who are still in the fact-gathering and searching phase of their buying journey. By providing content they can use to make decisions, and making it easy to find, you can help make your company and content top of mind when it comes time for them to make a purchase.

3. Account-Based Marketing

I believe it’s time for marketers to take the long view with their customers — the really long view. One of the most successful and efficient ways to do this is to employ an account-based marketing (ABM) program. In short, ABM is a strategic marketing approach that targets the best-fit accounts for sales and marketing efforts. ABM helps companies take the long view with customers because it requires the creation of a long-term strategy and requires companies to consider their long-term goals with acquiring an account.

The entire process is a multichannel, highly targeted approach to marketing. And although some ABM tactics can be done offline, some of the most effective ABM tactics  — such as IP address-targeted ads, customized website experiences and personalized videos — occur online.

By targeting the right customers and delivering content that’s exclusively relevant to them, companies can extract a lot of waste from their marketing and merge marketing and sales efforts with much more deftness. ABM takes fundamental marketing and flips it on its head. The result is a marketing system that can run efficiently.

Companies that are looking to get started with ABM can begin by identifying their ideal customer profile and dream accounts.

As you prepare for the next year and begin to consider where to invest in your digital marketing infrastructure, bear in mind these three areas of digital marketing, and consider how they can or will affect your organization. I believe that by doing so, you can set your organization up for a successful future in an ever-shifting marketing landscape.

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