Does your business need a website? The answer is yes, in this digital age, consumer behavior has changed a lot. Gone are the days of yellow pages and telephone directories.
So you have to adapt yourself to the new trends of the customers for the fast growth of your business or industry. World Wide Web (WWW) is the new avatar.
Why you should have a website?
Because 97% of people go online to find what they want. If you want them to come to you, make yourself visible to them.
Tell everything about you, your business. Digital advancement is the right resolution. But remember, simply having a website is not enough. It should be search engine optimized. Keep reading to find out how it can take your marketing efforts to the next level.
Why Your Small Business Needs a Website?
1. Online search is the first choice of new generation customers
97% of customers find a local business online only. And How many searches does Google get a day? Its 3.5 billion searches every day!
If you don’t have a website, you are going to be the loser because your competitors already have it. So it makes perfect sense to invest in websites and its search engine optimization.
2. A business without a website is oblivious
If you don’t have a website, nobody will come to know about you. Customers will go to your competitors who already have ranking websites.
So your only option is to compete with them with your website to place you over and above them.
3. Website to assure your credibility
A website has a significant role in establishing trust in your business. It gives credentials, awards, and reviews.
It has become a regular practice to check out the reviews before making a buying decision. While positive reviews prompt one to buy something, negative reviews deter.
4. Business owners in B2B can’t ignore website
B2B businesses especially industries and manufacturers are confident about the positive impact of digital content.
62% of the buyers are of the opinion that digital content plays a significant role in the process of final selection.
5. Your website tells about you in detail
People search for a company that can serve them the best. Your website describes who you are, what you can do for the visitors, how you can be contacted, and why and how you are better than others.
The website should be designed in such a way as to provide all this information without much scrolling of Web pages.
Social media is not a substitute for a website. Before stepping on social media, step on a website. Social media is subject to unpredictable fluctuations. Moreover, the volume of social media search seems to be diminishing.
6. Small businesses owners want a website to be competitive
Why a website is important for small business?
Being a small business is not a sound reason for not having a website because you can not compete with others who have already ranked by the search engines.
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It is a matter of your very existence to be seen with a search engine optimized website. So the amount spent for websites is a wise investment.
Even if you are money crunched, don’t wait for better cash flow to invest in some website. A website itself is a guarantee for better cash flow.
The price you advanced for the website can be retrieved within a short period.
7. A mobile-friendly website is a boon for the common man
Why you need a mobile-friendly website?
Even though you and your customers are not great computer users, mobile responsive websites have changed the whole scenario.
Browsing on websites, social media and other apps have become popular on smartphones and other mobiles. And the 4G and 5G data connections have added momentum to the search.
So mobile traffic has overtaken laptop traffic. It has been accessible to the poor as well as rich with the reduced costs of data.
To End With…
Boostrust in New Jersey is a web development agency with a full-fledged professional team of WordPress developers. We undertake custom website design, hosting, and maintenance at an affordable cost for startups, small businesses as well as non-profits.
If you already have a website, but not performing well, we will help you with upgrading as well as digital marketing services to rank better. You will see that the cost incurred will be coming back to you in multiples, in the form of increased ROI. We strongly recommend you check out Web Development or Digital Marketing workflows as how we do it for getting amazing results for our clients. Get in touch today to find out how we can help.