How To Make Your 10 Free SEO and Marketing Tools to Use Look Like a Million Bucks?

Are you a startup business, then you might have focused on getting your website listed on top of search engine results page. Even most of the companies want their websites to be found online and also in the top search engine results. But it requires a lot of time, effort, and a powerful search engine optimization strategy.

Being said that, what SEO strategies have you applied for your online business performance? With digital marketing growing at its peak, every small or large business must implement SEO and marketing tools to boost their marketing efforts.

Your competitors have been investing into their marketing strategy, and now it’s your turn to know exactly where they rank, gather their best keywords, and track link building opportunities. There is a wide range of free/paid SEO & online marketing tools that can be used for competitive analysis, keyword research, link building and more.

While paid SEO and marketing tools give you advanced options to boost your website online presence and maximize sales. Free SEO and marketing tools are also effective covering numerous common requirements for any business.

But here we will discuss some free SEO and marketing tools that are effective, and every small business should consider for developing your marketing strategy.

 

  • Google Analytics

 

Google Analytics is free and helps you better understand whether your marketing efforts, your target audience insights, and deliver more relevant customer experiences.  

You need to set up an account and install the tracking code on your site to start on using to gain insights from the vast array of data available. Like, understanding how visitors use and navigate your website content, tracking AdWords and other marketing campaigns, planning and configuring goals, performing real-time analysis and much more.

You can track real-time data, audience insights, acquisition for identifying keywords, behavior flow, and see all types of traffic data on the main dashboard.

 

 

  • Google PageSpeed Insights

 

Google PageSpeed Insights is a free tool that analyzes your website’s performance and offers optimization techniques. Two most important things for your website for higher SEO rankings are loading speed and overall user experience.

Google Page Speed Insights tool provides recommendations to optimize your website loading speed, provide best user-experience and also fix several website errors.

It measures the performance of your website and provides scores from 0-100 and 85 is considered as the A+ version. The tool checks the loading speed and provides optimization tips for both mobile & desktop devices.

 

  • Moz Check My Listing

 

Local business listings play a vital role in your business reputation, website rankings, and increasing revenue. This helps your target audience to find your business on the web which increases traffic and more revenue.

Moz Check My Listing is a free tool that shows how your business is listed online and can check your listing on major search engines. It provides you with a score and provides recommendations to fix as soon as possible by clicking on the tabs, i.e., complete, incomplete, inconsistent and duplicate.

Moz Check My Listing tool also comes with update listing or create a listing option where you can fix all the issues related to your business listing quickly.

 

  • SEO SiteCheckup

 

SEO SiteCheckup is a free tool available for small businesses that analyze and monitors your website for any issues and recommends fixing it.

After entering your website URL, the tool displays all the SEO issues with an SEO score and also recommends how to fix the errors. Although it can create SEO reports for you as well as your client’s websites.

It checks for all factors on your website including common SEO issues, checks for server & security, mobile usability, and advanced SEO. Moreover, it also monitors your competitors and compares with your website for better improvement.

 

 

  • SpyFu

 

As your business grows, your competitor also grows and they can do more good in search engine optimization and digital marketing efforts.

SpyFu is a free SEO tool that brings out most of your competitors like top or shared keywords, web-rankings methods, backlinks, social media outreach and much more. After entering the URL of your competitor’s site on the SpyFu box, you will get all the organic information keywords, no of clicks, click value, etc.

By getting all the information about your competitor, you can uncover new keyword ideas, get backlink ideas and build a relationship for better results.

Conclusion

There are a bunch of free SEO and marketing tools you can use to get maximum traffic & revenue for your small business. BOOSTrust is an award-winning SEO agency based in New Jersey uses technical and creative SEO that helps increase your website rankings and your profits.

5 Secret Techniques to Get Your Local Business Ranking on Top of Google SERP’s

Do you have a local business that’s not making the profit or revenue it deserves yet? Would you like to gain a lot of traffic and expand your brand online?

These are the most common things that you need to go online to bring in your small or local business. While most of the searches are online, it’s mandatory to list your local business on Google or any other search engines so, that people’s can find your local business.

According to stats, more than 82% of the Smartphone users do an online search to find a local business of their choice.

So, you need to have an optimized local business website that can rank on top of the Google search engine results page. While this doesn’t happen overnight, it takes time & effort, and possibly easiest ways to rank on top of Google SERP’s.

Here are some of the five secret techniques that we at BOOSTrust Company used to tank fast and on top of the search engine results page.

  • Steal Your Competitor’s Best Keywords

Your competitors have websites that rank above you and attracts a lot of traffic with particular types of keywords. These keywords are relevant to their niche and based on their location.

You can easily search for your competitor’s doing a quick Google search, find out the keywords they are ranking for and use these keywords to create content on your website.

This is a competitor’s keyword research where you can get most keyword ideas by viewing the HTML source code page of a website, going to the landing page to Google Adwords Keyword Planner tool, or using SEO tools like SpyFu, SEMRush, etc.

Choose the top keywords and create content that targets the keywords to get maximum traffic on your website. Always focus on creating high-quality content better than your competitor’s. 

  • Optimize Your Google Places Page

Most of the people look for certain places while searching on Google for your business name, address, phone number (NAP) listed on the Internet, etc.

You can get your local business listed on search engines to improve the rankings as well as gain more traffic on your website.

There are several ways to optimize your Google places page for your local business. Setup your Google My Business account and register your local business. Second, include NAP (business name, address & phone number) on your website pages. Thirdly, share or embed Google map and finally get reviews for your local business.

It is good for SEO and also helps your potential clients to see your business location visually, find your contact details and quickly find directions to your location.

  • Make Your Website Mobile-friendly

With more than 82% of mobile users doing online searches rather than desktops, so creating a mobile-friendly website for your local business can be very effective.

Google’s latest algorithm updates are mobile-first indexing where you also have to prepare your website for mobile indexing, make sure your site is mobile SEO optimized, and create content for mobile viewing also.

A responsive design website is very effective that can provide a great experience for both mobile and desktop users. Resize the images, use CSS & HTML to resize, move the content, etc.

Secondly, use mobile-specific keywords by doing mobile keyword research for your business location. It increases the visibility of your website on, and more people will find your business.

Thirdly, optimize your site for mobile SEO using tools like keyword optimization, SEO performance, analytics, site speed & performance, and much more.

  • Add Your Location to the URL

Google always prefer domains that include location names in the URL and ranks higher the local pages for any online searches.

You can add location to your website URL if yours is a local business with a physical location in a particular city or multiple cities. Or you can add location to a particular page on your website offering service or product.

Be careful when you are adding location to your website URLs, as it could potentially hurt your rankings. But for local search relevance, you can use any city or state name in your website URL.

Although URL’s contains keywords, you can also use geographical keywords to gain more traffic and more visibility.

  • Create high-quality and Long-form Contents

High-quality and long-form contents are crucial to increasing rankings, drive-in search engine traffic and also encouraging a better conversion rate for your local business.

 Length has been a great factor and with longer the content with 3000-10000 words, the more shares it gets and attracts more visitors to your website.

Always choose the right format for creating high-quality & long-form content that may be an article, blog, infographics, quizzes, e-books, etc. Brainstorm new ideas for a content topic or use various content ideas generating tool to start writing long-form content.

Lengthy contents with long-tail keywords get more traffic, links and also most number of shares over the Internet.

Conclusion

If yours is a local business, then it is recommended using local SEO with regular on-page and off-page optimization. Because it not only boosts your website rankings but also increases traffic from a particular geographical location. Consider BOOSTrust a New Jersey-based SEO agency that can work for your local business, from creating a responsive website to generating business leads everything.

 

The Secret of Successful 4 Link Building Campaign Tips that Still Work for 2018

It’s no secret that link building is the most important skill in SEO. Major search engines like Google looks for the links to a particular page rather than analyzing that page.

Link building is the method of acquiring links for any website from high authority, quality and relevant websites in the web. The main focus is on getting quality links that play a significant role in higher search engine ranking.

Google looks for the number of links on your website and determines its value for other people. The truth is even if you have lots of valuable content on your website, if people don’t link to you, the search engines won’t acknowledge your site as valuable.

Why is Link Building necessary? 

According to a case study, 72% of the SEO (professional/beginner) believe backlinks are a significant ranking factor. Some of the other benefits of link building are:-

  • More visibility to your web-pages in search results
  • Drive-in traffic from other websites linked to you
  • Google index the web-pages faster
  • Important aspect of SEO and marketing strategy
  • Increases your website value

Saying that you can’t have links from any website but the sites with higher link domain authority will make your site more powerful and helps to acquire quality links.

Links are an important factor that Google uses to measure your websites content relevancy, authority, and popularity. And it is necessary when building your SEO strategy and getting more organic traffic.

If yours is a small business then here are four link building campaign tips that still work for the year 2018.

  • Find Guest Blogging Opportunities

Blogging on your site is very important, and it also drives potential traffic. But writing or posting an article on guest sites is an easy way to draw traffic and acquire high-quality links.

Guest posting builds a relationship with other bloggers, connect with your new audience and its great for search engines to find your content easily on Google, Yahoo, Bing, etc.

Guest blogging is a nearly a free promotion tactic adopted by many bloggers to post their blogs or articles on high-authority sites. This helps to acquire high-quality links and also drive more traffic to their website.

There are lots of guest blogging sites like Kissmetrics, huffingpost, Hubspot and other marketing blog sites that accept guest posts. You can write or post your blogs on these high-profile websites to get relevant links for your website.

  • Encourage Influencers to Share Your Content

More than 51% of startups and top brand marketers claim to acquire better customers with the help of influencers. When you mention a popular influencer in your post or any products, there are chances they will share it, and in the result, you get more links.

The key to choose the right influencers to mention lies in defining an ideal influencer who can reach your audience and who will love your brand. You can also search for popular posts to get the best influencer ideas to mention in your post.

Remember the article or blog must be high-quality and can benefit the audience, and encourage the influencer to share it. You can monitor the influencer’s behavior, ask them to write or post something, provide them service free of charge, etc.

Use tools like BuzzSumo, Buzzstream, Ahrefs, and MozBar to find out the most popular posts and connect with potential influencers.

  • Broken Link Building

Broken link building is an effective link building technique that helps you to acquire links by finding broken links on your website, fixing them and replacing them with correct links.

The broken link building process helps you find out 404 pages on your site, check for external incoming links pointing to your web-pages, and also set up 301 redirects to fix the broken “link juice” funnel on your website.

You can use several broken link building tools like check my links, Google webmasters tool, W3C link checker, WebMeUp, etc., to scan your web-page for broken links. You can contact the site’s webmaster or e-mail the writer to point out the broken links on yours as well as any third-party sites.

  • Create Link Bait using Infographics

Link bait is another powerful link building technique that can help you get backlinks from other sites or blogs and grow organic traffic. It can be an article, e-book, a free tool, infographic, etc., that attracts links from many industries and social shares.

Infographics are a great way to drive traffic and get backlinks to your website. It explodes as a form of shareable content and guarantees measurable results for the marketers. According to HubSpot, infographics are mostly shared and liked by the visitors than any other form of content.

You can use various tools to create infographics based on your topic like Piktochart, Canva, blue graphic, visually, etc. Add or edit images, texts, include more infographic pages and add more page elements to make its visual appearance looks good for users.

Don’t forget to publish it online, or you can share by e-mail, on social media, etc.

Conclusion

More than 99% of search results on Google are on the first page that had at least one linking point to the website. Getting high-quality links and authority on a domain can help specific pages on your website rank better. BOOSTrust digital agency in New Jersey works on link building techniques and use premium tools to provide link building opportunities for our clients.

 

Internet of Things (IoT) and Future of Digital Marketing

IoT (Internet of Things) is an advanced computerization and analytics system which exploits networking, sensing, big data, and artificial intelligence technology to deliver complete systems for a product or service. It involves digital connectivity between the things using wireless communication technology to connect people, locations, and smart devices, etc. to the Internet world for sharing data.
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5 Successful Lead Generation Strategies to Generate and Nurture Leads

What is Lead Generation?

Lead generation is an effective marketing process to capture the user’s interest in your business product or service and convert to sales. The first stage of the sales process for any business organization is to plan a lead generation strategythat works the best. A lead generation company or lead generation agency always ready to generate inbound qualified leads and nurture sales opportunities. As we are in digital age, now a day’s mobile friendly/responsive websites and digital marketing service have become the primary source to get customers.
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