Are you a startup business, then you might have focused on getting your website listed on top of search engine results page. Even most of the companies want their websites to be found online and also in the top search engine results. But it requires a lot of time, effort, and a powerful search engine optimization strategy.
Being said that, what SEO strategies have you applied for your online business performance? With digital marketing growing at its peak, every small or large business must implement SEO and marketing tools to boost their marketing efforts.
Your competitors have been investing into their marketing strategy, and now it’s your turn to know exactly where they rank, gather their best keywords, and track link building opportunities. There is a wide range of free/paid SEO & online marketing tools that can be used for competitive analysis, keyword research, link building and more.
While paid SEO and marketing tools give you advanced options to boost your website online presence and maximize sales. Free SEO and marketing tools are also effective covering numerous common requirements for any business.
But here we will discuss some free SEO and marketing tools that are effective, and every small business should consider for developing your marketing strategy.
- Google Analytics
Google Analytics is free and helps you better understand whether your marketing efforts, your target audience insights, and deliver more relevant customer experiences.
You need to set up an account and install the tracking code on your site to start on using to gain insights from the vast array of data available. Like, understanding how visitors use and navigate your website content, tracking AdWords and other marketing campaigns, planning and configuring goals, performing real-time analysis and much more.
You can track real-time data, audience insights, acquisition for identifying keywords, behavior flow, and see all types of traffic data on the main dashboard.
- Google PageSpeed Insights
Google PageSpeed Insights is a free tool that analyzes your website’s performance and offers optimization techniques. Two most important things for your website for higher SEO rankings are loading speed and overall user experience.
Google Page Speed Insights tool provides recommendations to optimize your website loading speed, provide best user-experience and also fix several website errors.
It measures the performance of your website and provides scores from 0-100 and 85 is considered as the A+ version. The tool checks the loading speed and provides optimization tips for both mobile & desktop devices.
- Moz Check My Listing
Local business listings play a vital role in your business reputation, website rankings, and increasing revenue. This helps your target audience to find your business on the web which increases traffic and more revenue.
Moz Check My Listing is a free tool that shows how your business is listed online and can check your listing on major search engines. It provides you with a score and provides recommendations to fix as soon as possible by clicking on the tabs, i.e., complete, incomplete, inconsistent and duplicate.
Moz Check My Listing tool also comes with update listing or create a listing option where you can fix all the issues related to your business listing quickly.
- SEO SiteCheckup
SEO SiteCheckup is a free tool available for small businesses that analyze and monitors your website for any issues and recommends fixing it.
After entering your website URL, the tool displays all the SEO issues with an SEO score and also recommends how to fix the errors. Although it can create SEO reports for you as well as your client’s websites.
It checks for all factors on your website including common SEO issues, checks for server & security, mobile usability, and advanced SEO. Moreover, it also monitors your competitors and compares with your website for better improvement.
As your business grows, your competitor also grows and they can do more good in search engine optimization and digital marketing efforts.
SpyFu is a free SEO tool that brings out most of your competitors like top or shared keywords, web-rankings methods, backlinks, social media outreach and much more. After entering the URL of your competitor’s site on the SpyFu box, you will get all the organic information keywords, no of clicks, click value, etc.
By getting all the information about your competitor, you can uncover new keyword ideas, get backlink ideas and build a relationship for better results.
There are a bunch of free SEO and marketing tools you can use to get maximum traffic & revenue for your small business. BOOSTrust is an award-winning SEO agency based in New Jersey uses technical and creative SEO that helps increase your website rankings and your profits.