5 Effective Content Marketing Strategies for Small Businesses 2020: Boost Your Content Engagement
In this digital age, content marketing has become one of the most powerful tools for connecting with your targeted customers. Inbound marketing combines search, social media and content marketing to exhibit your insight so as to draw more audience to your website.
According to CMI stats – 93% of B2B marketers use content marketing for producing more content.
That’s why more than 80% of digital marketing professionals advise business owners for strategic content marketing in the year 2017 that will help increase sales and growth. 8 Reasons Every Small Business Should Utilize Content Marketing
Why Content Marketing Strategy?
- Less expensive
- Enhance brand awareness
- Generates traffic to your website
In the below infographic, we shared some effective content marketing strategies that you can incorporate into your strategy to make them a success.
Content marketing is a process that requires regular, consistent delivery of focused content to increase your visibility and demonstrate your expertise. It’s important to document your content marketing strategy that should include your goals, research, tactics, and metrics to get useful results.
Below are the content marketing best practices 2020 to go through that will make your content as the center of your digital marketing strategy.
1) Make an Authentic Brand Story
Create content about your product or services that meet your customer interests, needs, and expectations. It is the most important part of the content marketing strategy that helps to connect with your potential clients.
A brand story must be real, authentic, and honest that describes your company’s existence, product description, brand names, titles, and taglines. Compared to lead generation strategies, content marketing gives users without asking anything.
If you don’t have a brand book or formal rules for preparing a brand story, begin by looking into similar brands over the Internet.
2) Build Brand Awareness
Highlighting the features and benefits of your product through content marketing and promoting it on social media sites and other business sites help build brand awareness.
Writing best small business content on websites or blogs, creating infographics content, videos, animations, etc. are some of the practical content marketing ways that can drive-in traffic or convert the visitors on your site.
3) Effective Content Marketing Formats
While creating content, you should know the topic to write, publish and the format to use for business success.
The content marketing formats contain the full range of contents, are used to resolve the customer issues at each stage with detailed information.
Some of the small business content marketing examples like blog posts, articles, reviews, video contents, newsletters, whitepapers, eBooks, etc. that are very helpful in attracting new customers and closing leads. According to the marketer, 60% of marketers create content each day.
4) Monitor Your Sales Performance
Without appropriately measuring outcomes, you can’t know whether your content marketing strategy is working. You can’t see the mix-ups, and can’t even recognize your chances.
There are several content marketing metrics to focus on like website traffic, links, likes, shares, comments, sign-up, downloads, and lead conversion and benefits of content marketing.
By measuring the right metrics on-and off-site content for small business owners, they can easily set their objectives and desires and see the content marketing results.
5) Paid Content Promotion
Paid advertising platforms allow you to promote the content to a particular group of audience, qualified drive-in traffic, and leads, and develop your customer base.
Paid ads are expensive and help you generate high ROI.
Paid advertising methods also come under the marketing checklist for small business that is used for promoting contents i.e. Facebook advertising, Google Adwords, LinkedIn, Twitter, email newsletters, events, etc.
Promoting your content via paid media or ads can help the targeted audience to notice your content that results in better conversions.
Conclusion
Marketing will see a change towards being more customers centric rather than conceptual. People are getting hammered thousands of times a day by marketing now, and we need to make it accurate and relevant for them to take interest as well as actions.
We are looking to find the niche market our customers are in rather than focusing on only what we do. These are some of the content marketing tips for small businesses that can help boost their online business presence.
Currently, if you need any help with a content marketing strategy, you can contact the BOOSTrust digital marketing agency NJ for guidance and support. Meanwhile, you can also follow these thought leaders or industry influencers (top content marketing experts) to keep your content marketing strategy fresh and effective.