Top 5 Content Marketing Tools to Jumpstart Your Content Marketing Campaign
Content marketing is a powerful marketing technique of creating and distributing valuable, relevant and consistent content. It can attract and acquire a clearly defined audience as well as drive profitable customer action. Content marketing tools are essential for ensuring quality, consistency and enabling scale when it comes to just about any kind of digital marketing.
42% of B2B marketers say they’re effective at content marketing and takes the time to show the real results. But, it’s a powerful and long-term approach to increasing your brand’s visibility online and nurturing the customer relationship. There are 60% of marketers that create at least one piece of content per day to grow website traffic.
Content marketing spending is increasing year over year, and in 2017 more than 72% B2B marketers are planning to create more content. While content marketing costs less than outbound marketing, it generates more than 3x leads and also
- Increase brand awareness
- Engage more customers
- Increase sales
- Build trust and relationship
- Provide upsell and cross-sell opportunities
It becomes more effective using various content distribution and promotion channels.
Marketers will benefit from creating different forms of content and using several marketing tools to push them through to the consumers.
Best Content Creation Tools
There are several paid and free content marketing tools available to the marketers for different purposes in content marketing. Some are used for creating content, distributing or promoting the content and others are used for measuring the effectiveness of your content marketing.
But as a content marketer, choosing the right type and time-saving tool can impact your marketing efforts as well as amplify your content. Here are 5 of them:
It is a powerful content marketing tool that helps the marketers to create, optimize and promote the contents across many channels (owned, earned and paid). You can easily search the most shared content by topic, keyword, domain or content type.
Moreover, you can analyze & measure content marketing reports, target the influencers and identify guest posting opportunities. Using buzzsumo, you can
- Create long-form content.
- Include images in posts
- Appeal to the customer emotions
- Use lists posts and infographics
- Promote new content and re-promote old ones
It is a single all in one content marketing tool that can help to increase your website traffic, build an email list, drive sales and boost conversions. You can easily install, access, and manage directly from your site. Anyone having a website can use SumoMe tool as it’s easy to set up and also customize. You can install SumoMe to:
- Track the performance of your website
- Increase signups, social shares, capture subscribers using its built-in tools
- Know what your visitors are doing on your site using heatmaps
- Use a smart bar for more subtle calls to action and opt-ins
- Save incoming email subscribers and add them to your email newsletter via integrations
Outbrain is most popular amongst the other content tools for publishing and distributing your contents to reach a highly relevant audience. It helps to optimize your content, connect with large audiences, and build long-term relationships with them.
Outbrain is a pretty good medium to get exposure on pages of your leading blogs, videos, infographics, newspapers, etc. It delivers high revenues also while advertising your crafted content or RSS feed. It can
- Amplify your content
- Setup your campaign (CPC and budget)
- Add content to your campaigns
- Add multiple titles and images
- Track and monitor your performance campaign
Feedly is a potential content marketing software platform that allows accelerating your content research, marketing and improving sales. You can follow favorite blogs from influencers, follow youtube channels, access to private contents, magazines, etc. in a single place.
It aggregates the best articles and videos for you into a location by saving your time and effort. Furthermore, you can add the content, save, read and share them on social media. Many options in Feedly help to spread your content by
- Searching for a particular topic
- Following your favorite blogs, youtube channels, etc.
- Adding and organizing your content
- Sharing stories on social media
- Collaborating with co-workers on content curation
Buffer is one of the powerful amongst the other content marketing platforms that lets you publish and schedule the content to social networks including Facebook, Twitter, and LinkedIn. You can add blogs, articles, images and videos and schedule to share them automatically.
It can be used as an extension for many internet browsers like Chrome, Firefox, etc., where you can share the content on any web page. Buffer analytics helps you to decide when to post and also view the clicks, likes and comments on your post. Its functions include:
- Create your content
- Upload images, videos, etc.
- Schedule and optimize the posts
- Post and promote posts in a single click
- Repost the highest performing posts
- View buffer analytics
These content marketing tools help you to be a better content marketer and find more content ideas, create infographics and much more. You can create lists, share them, and add them to other pieces of content such as blogs, newsletters, etc. So, if you want to generate leads and increase revenues, these tools are very much effective in your digital marketing efforts.