Digital marketing 2020 Strategy for E-learning Industries
Following are the Areas that covered in this Blog
1) SEO
2) Social Media Marketing
a) Facebook Marketing
b) LinkedIn
c) Twitter
3) Paid marketing
a) Google ad
b) Linkedin ad
c) Facebook ad
4) Youtube video marketing
Offering e-learning courses is one of the best ways to set up your credibility and to perceive place as an expert or an authority in the field of the information provider. As eLearning industry landholder, you have to take your courses to the global audience and convince them to get into your website and learn your offerings. The changes in digital promotion and shift in user behavior have forced marketers to adapt to the new challenges and implement the latest online strategies to reach a huge audience. Else there are very fewer chances that they will come to your website. But how can you promote and what are the best strategies to offer your eLearning course to the right audience? Here explained the best techniques
1) SEO
The benefits of Search Engine Optimization (SEO) and ranking on top of the search result on many search engine like yahoo, bing, all have been clearly proven over the years. But can it really work for educational and e-learning platforms?
Here is an example of udemy an e-learning industry
This is how SEO is helping Udemy to get massive visitors, 2.6M visitors per month ranking for 20.1 K keywords.
Keyword having Online and how this website is getting huge traffic
The digital marketing techniques and prospects have changed dramatically over the past few years, but SEO still remains an effective marketing strategy to get organic visitors. There are lots of benefits of advanced SEO techniques, below are the main top 5 benefits which will help you out to understand the role of SEO.
- Affordable and low-cost Comparison to Adwords and PPC
- People Trust Google increase brand credibility
- Better ROI
- Win the organic competition as your competitors are doing it
- SEO makes you stand out and genuine brand awareness
2) Social Media Marketing
Social Media Marketing (SMM) for the e-learning industry is a prevailing and popular topic these days on many social channels forums and groups. Brand awareness on different social groups are indeed robust tools in your marketing war chest, but like anything else you need a fine-tuned strategy behind it. Without social media awareness, your time and efforts can and will face plant on the sidewalk and result in no fame.
Here are the top social network that can boom your business.
a) Facebook Marketing:
- Facebook Page:- A business page on Facebook gives you a way to convey your e-learning services directly with your target audience. Your fans are there because they are aware of your online courses and want to learn more about it. While they are expecting to receive some useful resources or course details from your Facebook page, you also can be collecting useful information from them through their participation. Here is an example of plural sight facebook business page 1324135 followers.
Facebook post types:
Mainly 5 types of Facebook post we have:
- Texts
- Web – Link
- Images
- Videos
- Story
- Facebook Insights:
Facebook Insights, will help you to get the following data:
- Promotion (Facebook ads)
- Messages
- Posts
- Reach
- Branded content
- Page previews
- Videos
- Likes
- Page views
- Events
- Actions on Page
- Stories
- People
- Followers
- Facebook advertise:
A Facebook ad campaign is very easy. These are the following steps:
- Select an objective
- Target the audience you want to reach
- Choose the platform where you want to run the ads
- Fix your budget (lifetime or daily)
- Choose your format (slideshow, Photos, videos or collection)
- Facebook Messenger: Sending marketing based message to your followers all day is one of the best technique in SMM (Social Media Marketing). In the old days when very few business firms were using social media for their business, this worked very well for them and people were responsive to the message related to marketing and businesses. A study by Facebook found that People’s use of mobile messaging apps has been on a meteoric rise. By the end of 2018, 78% of the world’s smartphone users will message every month. And the growth is only expected to continue: By 2021, it’s predicted that the global user base for mobile messaging apps will have risen by a further 23%.
- Facebook Group: Starting an Online community is one of the easiest and impactful way to increase your brand awareness and brand promotions. Many of your potential customers like students, online community, people who are seeking for digital platform or online classroom are already on Facebook. Facebook groups offer multiple varieties of services for people to get connected and share information among those groups. These groups also help you out to increase your brand awareness, organic ranking. In the below example you can see that some groups are providing e-learning services and a lot of people are joining those groups.
Here are the list of top E-learning industry facebook page that is very popular
https://www.facebook.com/udemy/
https://www.facebook.com/edxindia/?brand_redir=143664199098284
https://www.facebook.com/Coursera
b) LinkedIn Marketing
This is a purely professional having 500= million of member’s network, which has proven to be extremely useful in eLearning. Right now there are thousands of LinkedIn groups and discussion in many languages were professional and skilled instructors, influencer and students who share their experiences, knowledge, and views on many topics and issues to guide you and maybe to solve problems. E-learning industry has the highest importance compared to other social media platform. In LinkedIn, you can actually see anyone’ professional profile, working experience, skills, hobbies, achievements, and other things.
Make These are the following things that you can promote in LinkedIn to promote your e-learning industry.
i) LinkedIn company profile
Do you know that Companies who have a complete LinkedIn profile and page get 2 times more visitor compared to those companies who have an incomplete profile
Make sure your company official LinkedIn page should fill all these 7 details to get more visitor:
– Website URL
– Location
–Description of Company
–Logo of the company
– Number of people
– Company type
–Related Industry
ii) Creating shareable content that benefits your audience
Smart marketers who are on the top e-learning industry knows that creating highly shareable content is the best way to spread their message for the huge audience gain. When your content is the delightful and relative source of information, people not only click on it, but they share it.
iii) consistent posting schedule
To keep your followers engaged to your offering services you should aim to post at least once per week to your Company Page.
According to study your LinkedIn content will really perform well if you include the following:
- Trendy Hashtag to your niche
- Caption with description
- Bullets points, Emoji, and question
- Infographics or images with information
iv) Introducing new e-learning services you’ve developed
According to the Marketing mentors, the top reasons why people follow brands on social media are promotions, discounts, latest learning information, customer service, entertaining content, and feedback offered.
v) Differentiating yourself from your competitors
On the LinkedIn company page, you can write a description to emphasize how you stand out from your competitors those who are giving online courses. Include your company’s values, mission, and visions, shareable information about new courses, your company culture to gain potential visitors and brand enhancement.
c) Twitter Marketing
If you think that Twitter is not so important nowadays for social media, then you must be wrong. There are a lot of high-profile persons who showed that you can still use Twitter to interact with a lot of people.
- World politician and leaders
- Movies Celebrities
- Famous Authors
- Music Bands and Rockstars
- Sports players
- Industry influencers
- Media Houses
- Politicians
- Big Firms
If you are thinking to provide E-learning Class to those profiles then Twitter can help you very well to grow your Business.
Here is an example of EDX an online education website having 9055 tweets and 279 k of followers.
How you can get benefit from twitter by your online courses?
Get more traffic to your website – Need website visitors from people who want to learn online courses? Twitter delivers and drives more traffic from such groups of learner and people.
Distribute content – When you tweet, it’s content that has a fairly decent chance of seeing if you have actual followers. Even if you don’t have followers, your tweets can be seen by anyone searching for online education.
Communicate your brand – Your content convey a message to others who you are and what you do. Twitter is an online news and biggest social communities distribute your content, your brand message that is easily conveyed.
Reach a bigger audience – Twitter has global appeal. 79% of users are from outside of the United States, although 67 million Americans use the Twitter network. (Source) Combine a massive worldwide audience with open communication and you have an opportunity to expand your existing reach.
Increase authority –Once people start looking to you for advice and thought leadership, your authority grows day by day. You start getting more followers more likes and more shares as other online classes industries are getting. You can raise your authority in online learning, which can greatly help your business and lets you to stand out from other competitors.
3) Paid marketing
Paid Search Marketing is one of the best ways to help a business get instant results consistent traffic from relevant search results and other social platforms. Here’s how it works:
a) Google Ad –
Think about the search terms your audience can find your website top on the listed ad. Yes, google ad has benefit in lot more way to gain a huge audience.
b) Facebook Ad
A major benefit of Facebook advertising is its ability to reach your exact audience by finding their interest, behavior, geographic and etc. Facebook is a highly used and most targeted form of advertising. If you really know your customers, you can use Facebook advertising to get them into your online courses. Here is an example of a udemy facebook ad that can be set using the right audience.
How facebook ad can boost your e-learning industry business?
a)Fine-Tuned Targeting
Facebook offers plenty of targeting and retargeting modules so you can show your ads to a narrowly defined and actual audience those who are seeking to get online courses by – demographic, location, behaviors, lookalike audiences and more are available.
b)Facebook Ads Are Cheap
Seriously, Facebook is cheap to advertise and best to reach the right audience! You need to advertise on Facebook is because getting friction from organic activity on your business page won’t yield results.
c)Large Mobile Audience
Facebook has over 1.74 billion users that access their mobile app on a daily basis and growing. Mobile traffic is important as smartphone penetration continues to increase and 4G data networks expand. Plenty of people break up their work day by glancing at their phones for some social media time, giving you access to your mobile audience.
d)Extensive Analytics
When you are managing a Facebook page, you can access this data through the facebook page insights where they will provide you complete performance metrics like post engagement, your best performing posts- and you can measure your page up with competition to see how you match up.
e)Improved Brand Awareness
Facebook users check their newsfeed multiple times per day, and that gives your preferred audience repeated exposure to your ads.
f)Targeting Capabilities of Facebook Are Exceptional
Along with tons of different ad types, video ads, text ad, display ad, currowsel ad etc, Facebook targeting capabilities is outstanding.
c) Linkedin Ad –
Reach a More Professional Audience:
The most publicized difference between LinkedIn and other social network sites is its audience. The audience on LinkedIn more educated, skilled, learner and professionals have a higher income than those on almost all other platforms. Different ad format to reach the audience on the biggest professional network.
- Narrow Your Targeting Through Industry-Specific Variables
- Job title
- Job function
- Seniority
- Company name
- Company size
- Industry
- Skill
- Degree type and name
Sponsored InMail the best of LinkedIn marketing :
LinkedIn Sponsored InMail stand out on top of LinkedIn’s messaging platform. Using LinkedIn’s demographic data and rich targeting capabilities, online learning classes can deliver real-time messages to relevant professional, students, learner, and audiences those having e-learning interest.
4) Youtube Video Marketing
Over the past few years, the video has taken on top over the marketing world. Many marketers consider publishing relevant videos as the most effective type of content marketing. And they’re right… an example of simplilearn youtube channel having 218 k subscribers.
This are the reasons which makes youtube marketing to one of the best marketing strategies
- Huge reach to Audience
- YouTube is the second largest search engine and the Third most visited website in the world, behind only Google and Facebook respectively.
- More than 1 billion people visit YouTube each month globally
- In every 60 sec around 100 hours of video uploaded to YouTube
- Marketing on Youtube will help you to get found on Google
Due to Google Universal Search, videos and local searches are blended together in Google’s search results, so as to provide the most useful information for the users.
a)Get other website owners to embed your videos on their websites
Many times if your video is of fine-tuned quality someone embeds your video in their website, it counts as a vote in favor of your video search result. The more people who embed your video to their website, the higher it will rank in the search results.
b)Associate your domain name with your YouTube channel
Associating your website with your youtube channel is the official representation of your brand on YouTube. This results in more relevant video results pointing to your online classes and e-learning videos when someone searches for your brand or terms relating to the services you offer.
c)Get your videos shared on social media platforms
Social media metrics considered by Google when ranking web pages. If you can create high-quality videos that entice others to share, you’re signaling to Google that you are producing content that is valuable to your target audience.
d)Give your audience more options to consume
Variety of ways, and information – including text, video illustrations, and audio cues – will increase the people engagement to your videos receive, as you are catering to different learning styles.
e)Grow Your Audience Worldwide
Consistently creating videos and posting it on youtube channel opens the door to new visitors who never came across your business any other way. Through YouTube by creating a good quality of videos, you can reach a worldwide audience.