From a Central NJ Digital Marketing Agency with love: Is your SEO agency doing everything right?
Have you hired an SEO firm to handle the traffic for your website already? Well, then you could consider this as a warning sign. In specific ways, your SEO agency could be hurting your business.
Several businesses in the digital world have some way, or the other placed their faith in SEO agencies, later to find out that their websites have been destroyed due to the implementation of some black hat tricks.
We have come across many start-ups that have been drastically scammed while having the hope to skyrocket with their online presence.
If you are reading this article, we do not want that to happen to your business. And that is the very reason behind publishing a blog related to the righteous deeds of an SEO agency with love from a Central NJ Digital Marketing Agency.
Read on this guide to find out whether whatever techniques your SEO agency is applying is right or causing any harm to your company.
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Is Your SEO agency affecting you: Signs that will tell you that they are doing it all wrong?
So you have hired an NJ SEO company, now what is the next step?
Should you trust the agency with all your websites and your entire business? Are you expecting them to increase your rank as soon as they use the magic of SEO on your website?
Well, the answer is no! Instead, you should take time to find out what exactly your SEO agency is up to and what they are about to do with your business.
You should take proper care during the first few months of your contract at least.
Here, are some of the warning signs that you should look out for:
1. They don’t have anything to show to you:
Your SEO company should always be prepared with their reports to explain to you. It is not still about showing the results or the rise in the ranking of your website.
Rather your SEO agency should be prompt enough to show you the ideas that they are planning on implementing on your website. Determining results out of SEO in the first few months could be considered too early.
Therefore, you don’t have to sweat it if you do not get immediate results after the strategies have been implemented.
However, your SEO firm should be able to show you what work they are doing on your website for the money that you are paying them.
You have all the rights to ask questions about:
- SEO audit on your website
- Analyzed profile of your site
- Content that has been optimized on your web page
- Articles that have been linked to your website or have been published on other sites
2. They don’t need your help:
An SEO agency that is working on your website will need your help.
You are the owner of the website so they must ask a few questions, namely:
- Admin or editor access to your Content Management System (CMS)
- Permission for Google’s Webmaster tools
- Admin permission to Google Analytics
- Target keyword’s list
- Past works or audits conducted on your website
- Access to your social media handles
If they are not asking for any of these details, then you should know that the agency is doing nothing but just going on adding backlinks from a spammed list of sites.
In such scenarios, they need no access, and there is a chance that they are ruining the reputation of your website.
3. They make no improvising suggestions:
If your SEO agency is asking you no questions or showing no results to you, there is a high chance that they are putting up some potentially harmful stuff on your website, or they could be only doing nothing at all.
Agencies with insignificant reputations always put up unworthy backlinks to your site. They hope that they will put up low efforts yet expect high-quality results. They are not at all interested in interacting with their clients.
Instead, they will put up a show in front of you, making you believe that you are being benefitted somehow.
However, the best SEO agencies never take up these tricks as their habit. They view their relationship with their clients as a form of partnership.
In order for your business to grow, this is what is most needed. This suggests that the best SEO agencies will make suggestions.
How to know if your SEO agency is doing it all right?
You will come across many top seo company as well. We hope that you are working with one of them.
Here, we have listed a few reassuring signs that will tell you that you have a good partner to take care of your SEO needs:
1. They are prompt with delivery:
A top-notch SEO firm will never refrain from sharing the details about their work with you. They may not be able to show you immediate results within a few months of time.
But, they will be able to show you evidence that they have performed their job on your website. They will show you the following things:
- Actual websites that have backlinks to your site
- An audit conducted on your web pages
- Fresh content for your website or make changes to the already existing content
- A regular report that displays the work they have done on your website and how that will affect your site’s ranking
SEO firms are not particularly magicians who can get you results with the wave of a wand.
However, they can put in the effort to get your work done efficiently. If they are able to show you what exactly they have been doing for your site, then consider it as a good sign.
2. They have ample recommendations to make:
No SEO agency can increase your ranking unless you are helping them out. If they are making suggestions and asking you to do certain stuff, this will suggest that the SEO company wants to work with you as partners. And this will be for the betterment of your business.
If you align well with the requests made by your agency, you will be able to see the results in no time. Here are a few things that your SEO agency will recommend:
- They will take care of your social media handles
- Integrate all the social media channels with the homepage of your website
- Launch a well-improvised content marketing plan
- Initiate a blog on behalf of your company
- Add important contents to your homepage
- Your existing contents shall be integrated with essential links
- All the existing contents will be optimized
- Alt tags can be added to images
- Change all the robots.txt, which will enable crawling on other parts of the website
- Establish a sitemap.xml
- Improve the loading speed of your website
- Add WP plugins such as Yoast or Super Cache that will help enhance SEO
- Perform an audit based on the profile link
- Disavow all the spammed contents and backlinks
When your SEO agency is making any recommendations, it is not trying to scam you or upsell you in any way.
Sure the extra services could cost you more, but it isn’t going to be just you throwing away money on your part. They are intended towards helping your ranking improve.
3. Your Rankings will start to improve:
Ah, rank improvement! We know that everyone just loves to talk about how to improve the ranking of your website.
If your SEO agency is able to get you higher ranks, then you must know that you are in good hands.
Here are some of the signs that will show you that your website’s rank will improve legitimately:
- Through your targeted keywords your website is ranking in SERP.
- Your website is ranking on the first page of Google’s SERP
- Website has been receiving ranking for longtail keywords as well
- Website has been ranking constantly in the SERP
Things that you need to do to find the best SEO agency in NJ:
While you are making your guesses about a good NJ SEO agency, there are few things that you should consider doing.
Here, we have listed a few rules that you need to take into consideration while dealing with an SEO agency:
1. Do not lose patience too soon:
Have you been working with an SEO agency for more than three months? But, you haven’t experienced any difference, which is making you worried?
Well, you need to relax and let this not get on your nerves. SEO is that part of Digital Marketing that requires ample patience and time to fetch you quality results.
2. Conduct your research:
We would recommend that you did all your SEO learning beforehand. This will help you remain in the topmost position in your industrial niche, whenever any of the changes occur.
Do not just make assumptions that your SEO agency is going to have the best knowledge.
Sometimes the SEO agencies are found to be running on the wheels of obsolete techniques, thinking that it would get them quality results. But, they are wrong, and you shouldn’t trust them blindly with your website.
3. Become a part of the team:
Always remember that SEO is going to be a team effort. And you will have to work as a partner with your agency if you want good results. If they are a good agency and you know it, and then if their professionals ask you to do something; make sure to comply with those requests.
If you have hired an agency to get your SEO work done, you will have to take the responsibility as well. That is because SEO is a multi-faceted industry. If your hired professionals are going to do some work, you will have to do stuff too, to make it all work in harmony.
4. Never expect a guarantee:
This could sound as insane, but SEO work can never be guaranteed. And you will have to deal with this fact. They cannot give you 100% satisfaction or give your money back, excluding a few companies off of the list.
Now you would think –why not? Then let us tell you that SEO is always changing and is always are in the flux. It works with power –and the power of Google alters and controls everything.
Things keep on changing frequently. Some techniques that might have worked well today may not fetch results a few days after.
5. Know your expectations:
Have your things cleared out from the very beginning? Make sure that you know what you are supposed to expect from your SEO company.
Don’t fire your hired agency because of the fact that your expectations didn’t align with their work. Look if they are:
- Creating content
- Auditing the contents well
- Generating backlinks
- Optimizing your website with Local SEO
- Monitoring your profile
- Creating social media channels
- Optimizing all the elements that could lead to conversion
They might do one of the aforementioned things. Your agency might not be able to do it all. Have a clear understanding of what your agency is doing for you.
6. Keep a check on them:
When you are outsourcing for work, you need to keep tabs on your hired agencies. Find out how your hired SEO agencies are keeping up with the work, monitor them closely.
Make sure that you ask for regular reports and keep a check with your accounts manager as well. Ask questions and look at the reports sent by the agency.
The importance of SEO should never be underestimated. Your online business is either going to succeed or fail miserably based on the SEO techniques that you implement. You must hand over your work to a relied source.
If you are particularly concerned about the rankings of your business, you will give SEO the investment and attention it requires. We hope that this article helps you find out whether your agency is helping you or ruining you.