Google AdWords Management / Pay-per-click (PPC)
SEO or PPC Which is Better Your Way to Success?
The question is can you find SEO or PPC which is better on the Web? Or what is more effective from paid or organic search marketing efforts. Well, it depends on every individual’s goals whether to go for PPC (pay per click) ads or organic SEO (search engine optimization) strategy.
There are many scenarios to have thought before looking at PPC or SEO. Suppose you are selling a new product or service and you want results and a great amount of traffic on your website. Then you have choices to go for SEO or PPC as both
- Drive traffic to your website
- Generate targeted leads
- Better ROI
- Builds a strong presence in search engines
- Depends on your need and budget
But now the question is if both will give same results then which approach is better, or you should focus first?
Here we highlight some positive and negative effects of each of the option, where you can choose the better one for your business strategy. Before going to that let’s see some statistics of both SEO and PPC that says 89% of the marketers go for SEO strategy to get maximum results.
Whereas using PPC, more than 32% of the companies can sell their products directly to customers and also sees an 80% increase in brand awareness.
SEO: Increase Your Organic Site Traffic
Most of the marketers or site owners choose SEO over PPC is due to its cost-effectiveness and long-term success. It’s cheaper, and time is the only factor that is involved which you have to invest for long-term marketing success. SEO is legal that starts slowly but grows tremendously as over time. Let’s look at some of the positive effects of SEO on search engines –
- Create brand awareness in search engines for your targeted keywords.
- Brand visibility around business search phrases and informational queries related to your business area.
- Builds credibility and authority to the targeted audience looking for your services.
- Drives organic traffic to your website that educate your audience about your product or services
- Cost per click does not include charges as the traffic coming from organic search is free
- More visibility and CTR (click through rate) with keyword research and have listings in paid & organic search results
- Cost-effective as compared to other marketing tactics that need serious effort and less investment
- Easy to sustain without any marketing investment and you get free organic search traffic
Benefits of PPC advertising
SEO, however, a long-term process but there is another way to get quick results and help your company grow, i.e., PPC. With PPC advertising you can drive traffic faster on your website, get qualified and ready to convert leads. The biggest benefit of using PPC is you don’t have to wait as in SEO and get instant results with better investment. The most popular PPC platforms that are used by many marketers are Google Adwords and Bing ads that get you valuable traffic and revenue. More than 80% of the businesses focus on Google Adwords for PPC.
- Get fast traffic to your website, create a Google Adwords account, set up your ads and run them on the Google network.
- Create an account on Bing ads, social media networks (Facebook or Twitter) for paid advertising
- Measure & track your PPC campaign on any platform like costs, profits, views, clicks, visits and much more.
- Reach the right audience and make your ads appear based on keywords, location, website, device, time and date and much more.
- Customize and optimize your ads and specifically target high-relevant keywords.
- No budget restrictions as you can choose how much to spend on an ad or campaign and pay for a click
- Not dependant on SEO or algorithmic changes once you create profitable campaigns
- A wide range of advertising strategies available like an image, video, call extensions, keyword targeting, etc.
SEO or PPC – Which one to Choose?
The benefits of SEO are not constant as it fluctuates over time with the search engine algorithm updates (panda and penguin). More than 40% marketers say that the Google algorithm updates have a significant role to play in their SEO strategy. As SEO is a never-ending strategy and needs more maintenance. Some marketers saw their site traffic decrease by 90% which may be due to black hat SEO techniques and can abandon your site.
If you choose SEO as your marketing strategy –
- Follow white-hat SEO tactics
- Create high-quality content
- Stay up-to-date on SEO trends
- Be patient as it takes time
- Use keywords for better results
Several factors that determine the best SEO process to carry on and wait for results. If You Choose PPC
The real strengths of PPC are its speed and expansiveness. With a PPC campaign, you can be on the first page of SERPs (search engine results page) within a day. However for a PPC campaign, everything must be done correctly regarding cost per click (CPC), expensive high keywords to grab the traffic.
As the PPC costs are increasing, more and more marketers compete for traffic which results in higher prices. Though PPC is an effective way to get exposure but to handle and execute properly is the question.
- Clicks can be expensive
- Requires a time investment to monitor and adjust listings constantly
- Optimizing ads takes longer
- Traffic goes off and zeroes sales or leads when you stop funneling money into your PPC
- The search engine displays results for the user searching, not the company paying for ads.
- More people click on organic search results rather than ads
Use Both SEO and PPC for more Strength Both SEO and PPC work together, so instead of choosing the best use their strengths to improve your overall search performance. If you are a small business looking for long-term growth within less investment, then go for SEO, which is an easy path, and you will see a favorable ROI over time.
And if you want instant results and ready to make a big investment for your business then launch a PPC campaign now. Choose keywords, budget, and set up your ads to drive-in traffic and leads in no time. Lastly, choosing SEO or PPC for your business depends on several factors and particular goals you set for your marketing. And this article gives you a good idea to choose what’s best for your business.