International SEO (Search Engine Optimization) Checklist
We all know how SEO can be helpful for your business website regarding digital marketing. SEO (search engine optimization) is still the bedrock for your website online presence, branding and reaching targeted audience. But if you want to expand your business globally and reach an international audience, then international SEO checklist comes for your assistance to gain visibility in the global market.
SEO Checklist is the process of optimizing your website so that web crawlers can easily identify the countries you want to reach. SEO checklist for onpage and SEO checklist for offpage, the two checklist for SEO that are used for website optimization globally. Using the preferred keywords, it helps you rank your website for the targeted country. With International SEO checklist, you can use local language for running a website and target multiple countries.
International SEO black version
- Research your international SEO potential
Doing a complete analysis and identifying the possibilities help you set a target. Check for the countries and languages providing organic search visibility, look for relevant keywords, conversion rate, and volume, etc. that can be very helpful to penetrate international markets.
You can collect the data using the SEO tools like Google Analytics, Google Webmaster, Keyword Planner and Competitor analysis tools.
- Identify your online target audience
Target your global audience in multiple countries and languages for web crawling, indexing and ranking your site. CcTLD’s or Country code top level domain is a domain name used for targeting a particular country by changing the structure of your website URL.
For example: – .co.uk for the United Kingdom, .fr for France and so on.
- Localize your website
If you make your site content and structure localized, it becomes comfortable for search engines to crawl and index the pages.
Optimize your page structure like URL, title and meta description, menu and navigation elements, headings and images.
- Make your website searchable and accessible
Secure site navigation makes it easy for the visitor to get the information they need. You can track their IP address and identify the language via browser settings.
Using the right language code and annotation (HTML Lang, content language meta tags and HTTP readers) help the search engines to make it accessible for various users.
- Localized keyword research
Keyword research should be specific to your product or service for promoting in targeted foreign countries. Doing competitor’s research for keywords and contents helps gain your website popularity among the international users.
You can use social crawly tics to find your competitors most shared or promoted content and also monitor the social sharing metrics. Followerwonk helps you connect with new influencers and can share reports.
- CMS (content management system) platform
There is a list of open source, and tailor made CMS providers that target the users in different countries or locations.
Open source CMS like WordPress, Joomla, and Drupal are very responsive, and its plug-ins are available for multiple languages and locations. You can modify the website structure, localization, hreflang, etc., to target a particular country.
Tailor made CMS supports non-ASCII websites in languages like Arabic, Chinese, Korean and more with specific payment options.
- Geolocate for country targeting
Geotargeting option mainly informs the search engines about the particular country that you want your site’s visibility on SERPs (search engine results pages).
To Geolocate for a particular country, you can modify the website structure, use the Geotargeting option of the main search engines webmaster tools and specify the target country.Moreover, you can also use that particular country IP address to host your site.
International SEO is fundamental for successful businesses that exchange their products or services online on an international market. On the off chance, if you are confronting some problems that block your progress in your industry, you can contact BOOSTrust in NJ for guidance and support.