Quick Ways to Check: Why Your Website has High Bounce Rate
Is your website facing a high bounce rate?
Before going deep into the post, the question is “what does bounce rate mean”. Practically answering, bounce rate is an important factor and a common issue regarding web design.
The bounce rate in Google Analytics determines the number of people entering a page of your site and exiting from that same page.
So, a website with a low bounce rate indicates that people went deep into your site while a website with a high bounce rate indicates that people were not interested in going further into your website.
Having a high bounce rate typically refers that your website is not doing a proper job of attracting viewers to continue.
Now you must be wondering that, why is your website’s bounce rate so high? Well before we dive into that, we must first understand the complexity of it.
The technicality of a high bounce rate is quite confusing. Having a high bounce rate can sometimes be for good and sometimes for bad.
What bounce rate is good
The explaining of bounce rate measures should be related to the website’s business objectives.
The websites with lowest bounce rate such as dictionary entry, recipe sites and more, where the objective can be met without visiting more than one page.
In such cases, your viewers are getting everything they need on a single page and do not have to go deep into your site.
What bounce rate is bad
Websites where people need to go further into the sites for full interpretation, bounce rate becomes an important factor. eCommerce is one example of such sites.
The bounce rate eCommerce site is used to interpret the correlation with the purchase rate where bounces are typically the representative of visits where the purchase was not made.
In such case having a high bounce rate may point towards the website’s inability to attract viewers.
Now back to the topic, why is my bounce rate so high and hot check?
Well, if your business objectives are correlated to the bounce rate then there are a lot of reasons why your website’s bounce rate is high.
However, the bounce rate indicates that viewers are not getting what they want and have no confidence in your site.
And, keeping that in mind here some quick ways to check why your website is having a high bounce rate.
1. Promoting Ads and Pop-ups
A well-versed pop-up can elevate conversions by getting people signed up for your products and services. However, the majority of the viewers find them bothersome as they want to view the site first.
Anyway, it depends on you to make the changes while paying close attention. If you notice that instantly showing a pop-up is elevating your bounce rate then consider showing the pop-up later.
And simply do nothing if your timing of pop-ups does not affect your bounce rate of website.
2. Unappealing Design
Try to look at your website with an impartial eye. Is it really attractive?
Of-course viewers are not designers but they can feel poor design. A good design lets the viewers know that you have made an effort and in turn, they get connected to it.
You might be having great content material but without a well-thought design to balance it, it becomes plain and unappealing.
However, you must keep in mind that a poor design does not always mean poor color choice. Many designers believe that if your design is appealing then your website will work even just in black and white.
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3. Poor Navigation
If you ever visit a site where you can’t find the information you need, will you stay there for long? Probably, not.
Usability is also an important bounce rate factor of a website that goes hand in hand with design.
There are some basic rules of usability that are necessary to understand such as:
# Viewers must get what they are looking within the first few pages of your site. This ensures that the users are satisfied and will visit again.
# Using blank whitespace can give your website a really elegant look. If you are stuffing every inch site with contents then it becomes unattractive and boring.
# Try to view your website from the eyes of your viewers. What would you want in it? Viewers expect a particular thing in a particular place while navigating. Easy and effective usability appeals to viewers.
4. Loading Speed of Your Website
In this fast pacing generation where time is money, if your site does not load instantly then you don’t stand a chance.
It is quite simple for people to go elsewhere with a quicker streamline if they don’t get it from you.
It is a fact that the more you add to your site, the slower it becomes. So, a good suggestion would be to plan and make a website that explains without a load of contents in it.
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5. Conveying the Message
Last but not the least, your site must be well balanced to convey the message to your viewers.
A well-organized site where navigation, design, content, customer service all work together, people are more attracted to it and bounce rate good.
A well-organized site provides the communication, which the viewers need. So you need to check if your website is well organized and that it is successfully conveying the message that you want to reach to your viewers.
So, here are some ways to find out why your website is having a high bounce rate. These reasons are not over the top or something that you cannot change for improving your bounce rate. You can go ahead and test variations of your website with different sets of online visitors using A/B Testing. Or you can check the bounce rate of your website with bounce rate checker tool online.