How to Increase Your Landing Page Traffic By 56% or More?
Want to increase your website traffic and get more conversions?
You know that your landing page exists but no one knows about it! The landing pages are useless if it doesn’t get traffic and cannot convert into leads or sales from that traffic.
If you are still thinking about the importance of website traffic, then think about getting more customers, selling or promoting products, getting more revenue, sign-up for newsletters, download eBooks, register for events and more. And this can be achieved through a relevant landing page, seriously!!!
Then the only solution is to create a high-quality landing page or evaluate the existing landing pages for your website. Do you know businesses with more landing pages generate 7X leads than those having few?
“More than 68% of B2B businesses use landing pages to generate leads for future conversion, and 44% of these clicks are directed towards home pages.”
So, you want to create or optimize a landing page for each ad group, but don’t know where to start? In this guide, we will discuss some of the basic elements of landing page creation and also how to drive traffic using Ad groups!
What is a Landing Page?
A landing page is a page where people land on due to an ad or call to action button directed them to that particular page as opposed to your website’s homepage. You can have links, contact information, multimedia and other information that attract the visitors to your website.
A Landing page can be considered as a web page which is designed to drive web traffic, and convert the visitors by taking actions for a specific reason. Its main function is to collect the visitor’s details or information using a form.
You can have multiple pages with numerous offers on your website. But an effective landing page is a single page that talks about a single offer and guide the visitor to the form to take action.
Elements of Landing Page
From brick and mortar stores to digital marketers every kind of business is using landing pages to meet their visitor needs. That’s why landing page elements are the most important strategy for a company to get more conversions. These elements are:-
- A headline talks about offers and the place to get it.
- Crafting a compelling proposal to inspire users to take actions
- Including visuals like icons, graphics, logos, etc.
- A CTA button on your landing page
Types of Landing Page
- Click through landing pages-These are the pages that influence the visitor to click through another page on your website.
- Lead generation landing pages- These pages are different as the businesses offer services rather than products. It is used to capture the visitor’s information like name, email id, and contact in exchange for the offer.
- Content landing pages-
These pages can be classified as click-through or lead generation landing page that allows businesses offers blogs, videos or infographics.
Why is Landing Page important?
Landing pages are important for every digital marketer as it helps them to describe a sales tactic and make the visitors take specific action. Landing page optimization services are also an integral part of digital marketing technology. It directs the customer to a specific product, service or offers and encourages them to take action. Get a fast and affordable tailored landing page from our digital marketing agency NJ.
The landing page optimization benefits your business website many ways and makes them an effective lead generating & marketing tool. Some of the benefits are: –
- Supports your business goal
- Generate data and insights
- Increase conversions
- Build your email list
- Improve paid search campaigns
- Increase credibility
- Improve brand awareness
Drive-in Traffic to Your Landing Page
After planning, designing, and optimizing the landing page, the final thing is to bring success in your effort by driving traffic to the page. However, there are some unique landing page optimization tips for ad groups, but a few stands above the rest.
1) Google Adwords
Google Adwords keyword planner tool can help you reach the people searching for your products and services. Display your ads to the people that are already searching for the products you offer. Create an account and select a budget. Choose where the ad appears on specific websites, age, gender, locations, etc.
2) Facebook Ads
Landing page optimization Facebook ads help in driving traffic to your website while advertising your product. You can target Facebook ads and visuals making your offering better by age, gender, location, interests and much more. Using Facebook Ads Manager, you can choose an objective for your campaign by choosing an objective (page likes, website conversions, etc.), audience settings, and budget setup.
3) Email Marketing
Email marketing is more successful to drive new clients for your business than Facebook or Twitter. You can send those links to your landing pages in your emails that make them take action on it. Use your email signature with a hyperlink and send your subscribers that have opted to receive emails from you. You can use MailChimp, Aweber, and campaign monitor, such email marketing tools to add more subscribers.
4) Display Advertising
Display advertising or banner advertising that allows you to convey a message via texts, logos, images, videos, etc. Display ads appear on particular sections of the site reserved for paid advertising and is aimed at generating a quick conversion. Using Google display network or any banner ad sites you can create full Flash ads to optimize conversions.
5) Link Building
Link building is one of the popular marketing trends today for getting good page rankings and traffic. But building links, you must have blogs to share over the Internet. Your blogs must be informative and should contain high-quality contents. Create, publish, share and promote your blog contents on authoritative websites making people take action and come to your landing page.
6) Mobile Marketing
Mobile phone users have different expectations when they arrive on your landing page. Understanding their interests and behaviors can help you craft a more compelling offer on a landing page. See some landing page examples on the internet and try to make your landing page mobile friendly, optimize it, and target users based on locations and devices to get potential traffic. Your landing page (s) should be any mobile compatible.
7) Twitter Ads
Twitter ads are various types of promoted tweets, promoted accounts and promoted trends. These ads can be used for advertising on Twitter to get traffic to your landing page.
For advertising on Twitter, create a Twitter advertising account, choose a campaign objective, choose your target specifications and then craft your ad creative. You can use texts, images, videos, links, etc. on your ad creative’s to engage more audience.
Driving traffic to your landing pages can increase website traffic and lead conversion by getting more individuals to your landing page offers. By looking closely at these above- said methods and techniques, you will be able to drive more visitors to see your landing page offers in a short period. Using various landing page tools and techniques can help you instantly create a landing page.