13 Mobile Optimization Tips & Tricks to Increase Conversions in 2020
The time when only the minor population of brands made the Internet their home ground has long gone. Today, every business, small or big needs to have a mobile optimized website for sustenance and better outreach.
The internet market has rapidly increasing ubiquity and significance. What is also gaining a prominent calling is the era of smartphones. Today 80% of internet users nowadays own smartphones irrespective of the age, gender, race, region or occupation.
We know what digital marketing is. All the marketing efforts taken by a company on the internet come under the umbrella term of digital marketing. It involves leveraging the content on social media, search engines as well as relevant web pages.
To make your digital campaign more apt for the current day and age, you need to append the interface so as its premise works effectively on a mobile phone as well. All of these must be in an attempt to expand the outreach and demarcate your target audience irrespective of the medium they choose to view your postings.
If your website not optimized for mobile will see search engine rankings disappear quickly. Your website must be mobile optimized to reformat and handle itself on the devices that are widely used today like mobile devices, tablets, and handheld palmtops.
What is Mobile Optimization? Why Mobile Optimization is Important?
Mobile Optimization is the technique to make your website user-friendly for those who are using a mobile device. It can be your website design, structure and page navigation to ensure that it responds appropriately to any mobile device.
- Loads faster
- Easy to navigate
- Provide a good user experience
- Increase the average time spent on a website
- Reduce bounce rates
- Increase conversions, leads, and sales
- An advantage over your competitors
In the recent past, Google’s largely awaited mobile first index has been gaining momentum and as a result of this, a lot of sites are being transferred between platforms. The ‘Mobilegeddon’ update as Google was cool to call it was quite a massive thruster of changing priorities.
The update came with the obvious advantages of a better conversion rate, a boosted user experience, and incremented visibility. But the more daunting aspect is how this transition can have a meaningful impact on your brand’s SEO and sales campaigns and dent them if you don’t align with time at hand.
The phrase ‘If you can’t beat them, you should rather join them’ makes for a perfect recall in this current scenario. Each company has a dedicated team of marketers whose sole purpose is to shift the traffic to their ends. In such a digital rat race, it is extremely vital to optimize a website for mobile free.
Mobile Optimization Steps that Companies Can Take to Up their Game and Get in Sync With this Shape-Shifting Technology—
1) Speed
Increasing the speed of your web applications undeniably makes it more appealing and convenient for a user. Users have come expecting of websites to load fast just like Google always did. Making sure your site loads in a jiffy is essential to rank on handheld devices.
There are several tools used for optimizing a website speed whether its paid or free such as Google page speed insights, SEMrush, Ahrefs, Moz, etc.|
2) Optimize Images and Visuals
Graphics can be manipulated to be made of a convenient size. Images when too large or too small respectively strain the user’s eyes and diminish the pleasure of the viewing experience. This, in turn, creates a bitter feel to your campaign. So resize your images and compress them to speed up your web-page load.
3) Using Browser Caching as Leverage
The cache in the user’s browser by way of works has certain readily opened files. This can be used to the advantage of your marketing campaign by integrating the obtained data.
4) Reducing Redirects
Although this may seem as an offspring of increasing speed, redirects when blocked in a mobile-optimized site, serve more than just this hassle. Avoid landing page redirects and popups that have more than one redirect and also are irritating to a user to put it simply. They distract the user and break the focus that was originally channelized at your site. It is unpleasant and might cost you some leads.
5) Minimization of Code
Any unnecessary code should be omitted as it impacts speed and convenience of both the programmer and the user. Minifying the redundant data like code comments, code formatting, using short variables & function names, can optimize your website.
The goal here is to provide as efficient a service as possible and avoid any pitfalls. The more the site appeals to the client, the greater the prospect of your undertakings.
6) Images, JavaScript and CSS must not be Blocked-
This is a prime way to optimize your handheld device appended interface. It doesn’t cause site drag more on the contrary to popular opinion. Google Bots can further increase the performance of the device. So, avoid and minimize the use of blocking JavaScript.
Today, more generally, any user has more usage on their palmtops than the conventional personal computer choices. Aligning with this reality, we need to implement these scripts that we were an earlier bid to forbade.
7) Using Mobile SEO Techniques
SEO has transitioned from technical skill to a skill with creative infusions. This is a truism. Our SEO NJ experts are aware of the best practices of mobile SEO techniques, comfortable with and understand more than just code and ranking databases, also they know how to use design to improve the said rankings.
8) Refrain from Using Flash
Most mobile applications today stay away from Flash for the reason that many devices are not compatible with it. The updates are bulky and after Apple’s actions, Flash is a dumped entity. Thus, using HTML 5 or JAVA to retain the cool quotient and visual appeal with infographics is a viable plausibility.
9) Finger Appropriate Design
The real is convenience. It is undebatable that the website needs to accommodate for the features and handicaps of the modern-day smartphone, however redundant they may be.
The website must be designed such that any touch wiz of the current day can comply with it and it is easy to navigate through the site using fingers as these handheld devices are majorly palmtops. Our WordPress website design NJ help you get a mobile optimized and a fully-responsive website.
The buttons, icons, graphics, and hyperlinks need to be of the appropriate size and must be positioned in a cogent style.
10) Bold Typography
It is true that typography is a highly captivating and powerful visual tool that has the ability to tap the right tones and connect with the right information. Some studies reveal that the same data presented in different typography yields a varied impact on the reader.
Custom fonts will increase in the near future and these technologies need to be made good use of. Improving the UX, serif, contrasting parallels and the size of letters are vital. Google recommends the guidelines for website fonts to provide the user with a better mobile experience.
11) Avoid Overdose
Today, one individual and one device have access to nearly all digital networks simultaneously. The information that you put up which is obviously platform independent and omnipresent can be accessed by a viewer multiple times in a short time span.
This creates a possibility of an overdose of information which could lead to saturation of the viewer’s mind. A repercussion of this is the rejection of any information henceforth.
12) Ensure Client Satisfaction
A website must be convenient enough for any customer so that they don’t wander for assistance on the phone, email or social media. It helps any brand build firm connect with its customers since the availability of help and the speed at which this help is delivered is most cited as reasons people get an enjoyable experience with any company.
13) Data Storytelling-
Designs today are not just limited to graphics finesse and visual appeal, the data must be usable. This is implemented using tools like storytelling, infographics, and slides. A number of designers have started merging data and visuals.
Virtual models are explored while keeping data at the center of the whole process. It allows for informative, grounded and clear communication between the user and the website. AR and future design are going to need to take this into consideration for future mobile optimization.
To End With
It ultimately trades with umpteen tricks. The digital audience is eager, attentive and responsive more than ever before, this is where the need for an optimized website fits in perfectly. Everybody knows that quality customer service is essential for any business that targets credibility and longevity.
Another open secret is that a customer base can be developed when the communication and overall experience of interaction with your client are seamless, beneficial and memorable for the consumer party.
So, the key is to pave way for innovation and keep in mind these mobile optimization tricks to create a trendy campaign that turns eyeballs in the otherwise monotonous digital world. Yet, you must make sure that it is optimized to the dictating devices of the day, the mobile phones.