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What is Online Marketing Sales Funnel?

Much like any marketing program, having an effective Sales Funnel is the key to conversion and retention of customers in Online Marketing. The technology can make this activity ultra efficient from marketing campaign creation to ultimate conversion of clients. This is must for every online business to create sales funnel that converts the website visitors into leads. By using the sales funnel, and by measuring the number of prospects at every step, you can get the idea of future sales and conversions that will happen. The online marketing sales funnel process starts from awareness of your brand, then converting your visitor and finally a buying customer. But the bottom-line is that if you perform online sales or market for online leads, you have a sales funnel that can help you:

Sales Funnel Management Process

The online sales funnel or pipeline provides the method to sales professionals for approaching their sales activity in their business. Effective online sales funnel management allows a company to increase their productivity while reducing the expenses.

Online sales funnel management process also facilitates to track and gather relevant data, as defined in stages and levels within the funnel. You can easily track a prospect’s progress, identify their problems or issues, and quickly resolve to create a better relationship.

Sales funnel management process visually describes the sales process from the initial lead to closing the sale. You can afford sales metrics to manage the sales funnel that would be appropriate for your business that would give you a proper view of your whole online marketing process. You can even create your sales funnel including the concrete steps and actions to move your prospects from step to step.

Identify Customer: – Identify and develop a list of potential clients from mail lists, sales records, databases or online surveys, etc., that are willing to buy your product or services.

Create Brand Identity: – Make your brand visible, relevant and unique by analyzing the audience and doing a competitor’s research.

Develop Pricing Strategy: – Develop and execute the product price by analyzing marketing activity and communicating with your ideal customers that will push your revenue.

Relate to Customers: – Get the insights to your clients and create a relationship will help you increase sales conversion ratio.

Sales funnel in business contributes to nurturing the relationship with your clients via personalized content, special offers, discounts, and better support that will make your business irresistible to the past, present, and future shoppers.

Sales a funnel varies by industry with B2B sales can last several months or more and just a minute long for a B2C e-commerce website. There are funnels used by the companies that have multiple phases, while some companies may have two to three stages according to the customer needs. Sales funnels provide a framework to analyze and identify the areas to improve your business.

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Stages in a Sales Funnel Management process include

IDENTIFY CUSTOMER
Identify and develop a list of potential clients from mail lists, sales records, databases or online surveys, etc., that are willing to buy your product or services.
CREATE BRAND IDENTITY
Make your brand visible, relevant and unique by analyzing the audience and doing a competitor’s research.
DEVELOP PRICING STRATEGY
Develop and execute the product price by analyzing marketing activity and communicating with your ideal customers that will push your revenue.
RELATE TO CUSTOMERS
Get the insights to your clients and create a relationship will help you increase sales conversion ratio.

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