It’s no secret that link building is the most important skill in SEO. Major search engines like Google looks for the links to a particular page rather than analyzing that page.
Link building is the method of acquiring links for any website from high authority, quality and relevant websites in the web. The main focus is on getting quality links that play a significant role in higher search engine ranking.
Google looks for the number of links on your website and determines its value for other people. The truth is even if you have lots of valuable content on your website, if people don’t link to you, the search engines won’t acknowledge your site as valuable.
Why is Link Building necessary?
According to a case study, 72% of the SEO (professional/beginner) believe backlinks are a significant ranking factor. Some of the other benefits of link building are:-
- More visibility to your web-pages in search results
- Drive-in traffic from other websites linked to you
- Google index the web-pages faster
- Important aspect of SEO and marketing strategy
- Increases your website value
Saying that you can’t have links from any website but the sites with higher link domain authority will make your site more powerful and helps to acquire quality links.
Links are an important factor that Google uses to measure your websites content relevancy, authority, and popularity. And it is necessary when building your SEO strategy and getting more organic traffic.
If yours is a small business then here are four link building campaign tips that still work for the year 2018.
- Find Guest Blogging Opportunities
Blogging on your site is very important, and it also drives potential traffic. But writing or posting an article on guest sites is an easy way to draw traffic and acquire high-quality links.
Guest posting builds a relationship with other bloggers, connect with your new audience and its great for search engines to find your content easily on Google, Yahoo, Bing, etc.
Guest blogging is a nearly a free promotion tactic adopted by many bloggers to post their blogs or articles on high-authority sites. This helps to acquire high-quality links and also drive more traffic to their website.
There are lots of guest blogging sites like Kissmetrics, huffingpost, Hubspot and other marketing blog sites that accept guest posts. You can write or post your blogs on these high-profile websites to get relevant links for your website.
- Encourage Influencers to Share Your Content
More than 51% of startups and top brand marketers claim to acquire better customers with the help of influencers. When you mention a popular influencer in your post or any products, there are chances they will share it, and in the result, you get more links.
The key to choose the right influencers to mention lies in defining an ideal influencer who can reach your audience and who will love your brand. You can also search for popular posts to get the best influencer ideas to mention in your post.
Remember the article or blog must be high-quality and can benefit the audience, and encourage the influencer to share it. You can monitor the influencer’s behavior, ask them to write or post something, provide them service free of charge, etc.
Use tools like BuzzSumo, Buzzstream, Ahrefs, and MozBar to find out the most popular posts and connect with potential influencers.
- Broken Link Building
Broken link building is an effective link building technique that helps you to acquire links by finding broken links on your website, fixing them and replacing them with correct links.
The broken link building process helps you find out 404 pages on your site, check for external incoming links pointing to your web-pages, and also set up 301 redirects to fix the broken “link juice” funnel on your website.
You can use several broken link building tools like check my links, Google webmasters tool, W3C link checker, WebMeUp, etc., to scan your web-page for broken links. You can contact the site’s webmaster or e-mail the writer to point out the broken links on yours as well as any third-party sites.
- Create Link Bait using Infographics
Link bait is another powerful link building technique that can help you get backlinks from other sites or blogs and grow organic traffic. It can be an article, e-book, a free tool, infographic, etc., that attracts links from many industries and social shares.
Infographics are a great way to drive traffic and get backlinks to your website. It explodes as a form of shareable content and guarantees measurable results for the marketers. According to HubSpot, infographics are mostly shared and liked by the visitors than any other form of content.
You can use various tools to create infographics based on your topic like Piktochart, Canva, blue graphic, visually, etc. Add or edit images, texts, include more infographic pages and add more page elements to make its visual appearance looks good for users.
Don’t forget to publish it online, or you can share by e-mail, on social media, etc.
More than 99% of search results on Google are on the first page that had at least one linking point to the website. Getting high-quality links and authority on a domain can help specific pages on your website rank better. BOOSTrust digital agency in New Jersey works on link building techniques and use premium tools to provide link building opportunities for our clients.