Social Media Marketing
Best 5 Free Social Media Analytics Tools for Digital Marketers
Social networking considered as the most popular online activities with high user engagement rates and a major point of revenue for businesses. With the growth of digital marketing technology, social media analysis has become crucial for a small store to a multi-national company to improve the reputation of their products and services.
For any digital marketers, social media analytics tool helps to identify, track and monitor the performance of their brand performance across various social media platforms including Facebook, Twitter, LinkedIn, Instagram and more. It is an important part of digital marketing strategy for any marketers to attain business goals and objectives.
Social media analytics
Social media analytics is the marketing strategy that helps you track and analyze data across various social media platforms. The process of tracking or analyzing your social media activities means listening to the peoples saying about you, your products and also the area of interest.
You can measure the campaign performance, see the engagement stats (likes, shares, comments, links, followers, clicks, etc.), understand your brand’s community (fans and target audience), find out the competitors and determine the ROI of your campaigns.
Social media analytics tool helps you to count, calculate and quantify social media activities into useful metrics that will inform your actions. There are some free and paid social media analytics tools available over the Internet, and depending on your needs you can use them. But here are some social media analytics tools that you can go for free to achieve your business goals.
A buffer is a free social media analytics tool where you can view and schedule your posts on Facebook, Twitter, Google+, LinkedIn, and Pinterest. You can use buffer from your desktop or Android phones to share texts, videos, etc. on any social media platform, get engagement stats (likes, pins, tweets, shares, comments, etc.), schedule and track the posts easily. Moreover, it also identifies the top tweet or post of the day with better engagement statistics on different networks.
Using Agorapulse, you can manage all your social media messages in a single place and track the engagement analytics on Facebook, Twitter, Instagram, LinkedIn, and Google+.
It’s very simple to use, fully customizable and fits any business size. You can measure everything using the metrics, grow and engage a fan & follower base, measure the performance, and optimize the social media online presence using the publishing tools.
Keyhole is a free social media tracking and analytics tool that offers to track Keyword,URL or hashtags and account tracking service on Twitter, Facebook, and Instagram. It displays the no of posts done with your hashtag, with engagement stats such as likes, retweets, reach, shares and impressions.
The basic tracking service in Keyhole analytic tool lets you view the top rated sites by domain and page, posts, the origin of the post in a map, demographic information and more to target the most influential people showing interest in your product or services.
4) Sprout Social
Sprout is a social media analytics tool that helps you to engage, monitor, respond, measure and collaborate the messages on Facebook, Twitter, LinkedIn, Instagram and Pinterest. It integrates with Facebook analytics, Twitter analytics and Instagram analytics where you can view the social media management insights for many profiles, schedule and publish messages, post to social media platforms and apply content tags for reporting, track message level stats- likes, shares, retweets and more.
5) Quintly Tool
Quintly is a social media analytics tool where you can track, benchmark and optimize your social media data across any devices or networks. It’s easy to use, and you can follow all social media profiles on Facebook, Twitter, Instagram, YouTube, Google+, and Blogs, etc.
You can connect Quintly with Facebook Insights, Twitter, Google+ and more to track and monitor all your KPI’s including posts, fans, response times, compare pages, etc.
To End With
There are a bunch of social media analytics tools for the marketer that gives a clear and full picture of their social media efforts. These above mentioned five social media analytics tools support all social media networks; you can easily track & monitor performance, measure ROI and more.