Top 7 Factors to Boost Your Mobile Rankings on Google
As everyone knows, Google ranking is the key to drive-in traffic on your website. More than 71% of users click on Google first page (SERP’s), and 68% users click on the top five results. With mobile devices becoming more and more natural for the users to search and gather information, you must have a website that is mobile friendly too.
Google is placing so much emphasis on the mobile version of websites because 3 out of 5 searches are done using the web on their mobile devices. This is a tremendous opportunity for the digital marketers. In mobile search, you get a tsunami of targeted traffic onto your website. Google has released numerous updates recently to make mobiles web-friendly. After Mobilegeddon in 2015, the latest mobile-friendly update “mobile-first” index in 2017 will be the robust SEO strategy for optimizing mobile experience.
Site design, site structure, and site speed are some of the essential factors for mobile rankings on Google. But there are some things that you can use to identify optimization opportunities for search engines as well as best user experience.
• Mobile SEO
The mobile version of your website will be Google’s first checkpoint to see if it deserves to be on the first page. Mobile SEO allows you to customize and optimize your site for best user experience across mobile devices.
Mobile SEO can be more complicated than traditional SEO because search result will change according to location and device. It focuses on ‘people’ because mobile search is described ‘hyper-local relating to people where they are.’
Some of the SEO techniques like customizing your title tag, creating a sitemap, Meta descriptions, using keyword rich headings, creating links between pages, etc. can be done for better optimization.
• Mobile Configuration
Mobile configuration plays a significant role in SEO and digital marketing for a successful mobile presence. Google approves three different configurations for mobile design and ranking on the results page.
Responsive websites need to load a single layout (fits each and every screen) across several platforms while maintaining the same HTML and URL structure.
• Adaptive web design:
Adaptive websites have several distinct layouts for multiple screen sizes to be used on mobile, desktops and tablets. It uses the same URL structure for different devices.
• Separate Mobile Site:
This mobile configuration allows you to host a mobile version of your site on different URLs, such as a mobile sub-domain, or a separate mobile domain, or even in a sub-folder (example.com/mobile).
A responsive website may not be always suitable for SEO. Sometimes you will have to design separate mobile versions to boost conversion rates. Your site must be web-friendly for tablets and smartphones and customizable using CMS like WordPress or Joomla.
• Mobile Web Optimization
Having a mobile friendly website is not enough. You have to go deeper in mobile SEO audit so that Google can identify your mobile content, images, navigation buttons, etc., across other devices for better user experience.
Validate your site with “Google’s mobile-friendly test tools” to make it sure that the location resources are crawlable. “Google Webmaster Tools Mobile Usability” will alert you to various mobile usability issues and solve them quickly.
• Make Your Mobile Web Search Competitive
Performing competitive analysis will help you know how you rank against your competitors, which competitors are your biggest threats, how to go ahead of them, etc.
Find out your competitors and their ranking keywords and target more potential keywords. You can use the tools like SEMrush and Search Metrics for this purpose.
URL Profiler, a powerful tool for SEO helps find out the cause of potential rankings between you and your competitor by comparing pages.
You can also set “Custom Alerts in Google Analytics” to get information about the ups and downs of your mobile web organic traffic.
• Promote Your Mobile App
App store optimization is the key to increasing your mobile rankings on Google. Using the keywords in your app name and description allows mobile users to find and download your app.
You can also include reviews and ratings for App promotion or activate an effective landing page and optimize it to promote your mobile apps.
• Get Your Mobile App Indexed by Google
Google search app indexing is an important ranking factor for high mobile rankings. You can enable Google to crawl through your app content to users through search results providing links.
You can enable deep linking to your app content by adding intent filters, annotate these links in the associated web pages on your website or in a Sitemap file and opt in to allow Googlebot to index your app content.
• Increase Your Site Speed
Another criterion for mobile ranking is site speed and bounce rate. More than 47% of web users expect websites to download in just two seconds and 40% of them bounce away if the stopwatch hits three seconds.
You can use Google’s “Page Speed Insights” tool to solve your page speed issues on both desktops and mobile phones.
A business without a mobile friendly website will disappear from Google’s search results on mobile devices. To be a winner in the new mobile-centric digital marketing world, adapt yourself with a mobile friendly website, associate an app with your site and get it indexed and deep linked.
If you are a start-up or small business owner having not much experience or expertise in this area, go for the guidance of dependable SEO consultants. In New Jersey, you can approach BOOSTrust, the SEO experts for result oriented service at affordable prices.